student’s competency a portfolio is used to document the evidence. Johnson‚ Mims-Cox and Doyle-Nichols state that portfolio provides a more affluent picture of a student’s abilities and to show growth over time. The challenges of a portfolio are that developing a portfolio is time-consuming (Johnson‚ Mims-Cox‚ Doyle-Nichols‚ 2010). Johnson‚ Mims-Cox‚ & Doyle-Nichols (2010) states that the main purpose of action research is to expand behaviors based on a continuing cycle of goals setting‚ reflection
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I. PERSONALITY DEVELOPMENT: THEORIES Personality Development has been a major topic of interest for some of the most prominent thinkers in psychology. Our personality is what make us unique‚ but how exactly do we become who we are today? In order to answer this question‚ many prominent theorists developed stage theories to describe various steps and stages that occur on the road of personality development. The following theories focus on various aspects of personality development‚ including
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loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty:
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Pages a) Demographic Profile: a. Name: Mr. R. A. b. Address: Ibaan‚ Batangas c. Age: 44 years old d. Status: Single e. Occupation: Farmer (previously) f. Educational Attainment: High-school graduate g. Chief Complaint: Hematemesis and melena h. Admitting Diagnosis: Hepatitis B infection i. Final Diagnosis: Esophageal varices s/t liver cirrhosis s/t chronic hepatitis B infection j. Date and Time of Admission: 3/3/13 07:00 am
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premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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customer as good as possible. (promotion) http://councilofpeacocks.blogspot.nl/2012/10/marketing101understandingmarketplace.html b. Find theories that call for a change of the traditional 4Ps. Which researchers came up with the new theories? What are these theories about? Why are these researchers calling for change? (Hint: 7Ps‚ 4Cs‚ SAVE‚ etc.) The new theories are the 7P’s and the 4 Cs‚ which is mostly used in service marketing. The 4Cs has two kinds‚ one invented by Lauterborn (consumer
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