comprehensive SWOT analysis for New Belgium Brewing. New Belgium Brewing Company began with a bike ride of a mountain bike with “fat tires” through Belgium. Inspired by Belgian brewing creativity‚ Jeff Lebesch an American electrical engineer wondered could he return to Fort Collins and produce the high quality beer like those in Belgium. Lebesch starting experimenting out of his basement and decided to market the beer after getting the thumbs up from his friends. New Belgium opened for business in 1991
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New Belgium Brewing Case Study A What environmental issues does the New Belgium Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? The New Belgium Company has implemented a number of cost-efficient and energy saving initiatives which are aim to reduce global warming. For example‚ the company invested in a wind turbine‚ making it one of the first fully functioning wind
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As New Belgium Brewing continues to expand throughout the nation‚ the roots‚ values and culture of this small company has to continue to operate similarly no matter how large the company becomes. The company just recently expanded its distribution list into the state of New York and is hoping to continue making their mark in the Tri-state area. For a small company based out of Colorado‚ this is a history advancement to maximize their distribution potential (“NBB Expands‚ 2016). The difficulty of
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the consumer but within their own internal workforce. The New Belgium Brewing Company (NBB) believes that dedication to high involvement culture and a loving‚ high performing workforce sets them apart from their competition. With the birth of the company in 1991‚ they have created and grown an organization that is 100% employee-owned and has a goal of making world-class beers while minimizing its environmental footprint (New Belgium Brewing Company‚ 2014). But as with any business they are not the
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The New Belgium Brewing Company started out as a small hobby for Jeff Lebesch. He began brewing the beer in his basement as a hobby after returning home from a trip to Belgium. He became inspired during a bike ride through Belgium after seeing and tasting some of the nicest ales. The company than began to grow and become larger as the years went on. Lebesch’s small hobby had suddenly turned into a growing and expanding company. With the help of his then wife‚ Kim Jordan‚ worked as the marketing director
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New Belgium Brewing Company Name College Business Ethics Though most companies commonly mentioned as examples of ethical and socially responsible organizations are large corporations‚ it is the socially responsible initiatives of small businesses that often have the most impact on local communities. These businesses generate jobs and provide goods and services for customers in smaller markets that larger firms that often are not interested in aiding
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New Belgium Brewing Company’s marketing strategy is both unique and intriguing. New Belgium’s employee focus and awareness of environmental issues has driven the current and continued growth of this company. Sustainability and social responsibility are the key elements that keep New Belgium as high competitors in the brewing market and are the cornerstone of what organizational beliefs. New Belgium’s (2014) core values are still in place from conception back in 1991; owners Jeff and Kim Jordan’s
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NRRT 320 February 23‚ 2013 Assignment # 3: New Belgium Brewery Tour New Belgium Brewing Company was founded on a pledge of environmental stewardship when Jeff Lebesch and Kim Jordan put their dreams of brewing beloved beer into forward motion and now‚ the company is iconic within the US beer brewing industry for its commitment to sustainability practices‚ supporting the local community and most importantly brewing good beer. The innovative sustainable techniques that they have applied throughout
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Case 9: New Belgium Brewing (A): Social Responsibility as a Competitive Advantage 1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? New Belgium Brewing Co. (NBB) is a craft beer leader that embraces sustainability and corporate responsibility. For New Belgium‚ social‚ ethical‚ and environmental responsibilities
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June 28‚ 2011 New Belgium Brewing Case Study Analysis New Belgium brewery has increasingly grew throughout the years since their development in 1991. Despite the dominance of the “Big Three” (Budweiser‚ Miller‚ and Coors)‚ NBB needs to be aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned correctly‚ NBB and its main brand‚ Fat Tire‚ can continually grow. An evaluation of the industry‚ the business itself‚ its brands‚ and the customers
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