Assignment 1: Apple Inc. - Corporate Responsibility and Marketing Strategies Amber Craggette Instructor: Dr. Jean Fonkoua BUS508- Contemporary Business 07/19/2014 Apples ethics and social responsibility In researching the Apple Company’s Social (Supplier) and ethical responsibilities I found that their initiatives are geared toward Empowering Workers‚ Labor & Human Rights‚ Health & Safety‚ Environment and Accountability. I think their approach is interesting but I feel that a large company
Premium Apple Inc. Steve Jobs Marketing
McDonalds Corporation is a fast food restaurant chain with over 36‚000 restaurants serving more than 70 million customers in over 120 countries each day. 85% of the restaurants worldwide are independently owned and operated by local business men and women. It began in 1940 when Dick and Mac McDonald opened McDonalds Bar-B-Q in San Bernardino‚ California. In 1948‚ the restaurant was remodeled to provide walk-up self-service and a 15 cent hamburger was added to the menu. The now famous French fries
Premium
SWOT Analysis Strength 1.Huge popular brand name and high brand loyalty 2. Innovative range of pizzas under one roof 3.Hygenic food and quick service 4. Sound financial situation and international turnover. 5.Good advertising and marketing 6. Over 20‚000 franchises around the world Weakness 1. Loyal customers are feeling that the satisfaction of the pizzas is declining. 2. Franchise management 3. Lack of an organic pizzas‚ which will limit the target market Opportunity 1. New Pizzas with different
Premium Pizza delivery Pizza Hut Pizza
Céline Creppe SWOT ANALYSIS OF LIEGE –BELGIUM Liège is located in the East part of Belgium‚ in Wallonia where the language is French. It is not far from borders with Germany and with Netherlands. The area is over 69.39 km2 and the population is about 195‚576‚ which means a density of 2‚800 inhabitants/km2. Swot analysis: Strengths Weaknesses Old historical city‚ Palais des Congrès (for business meeting)‚ squares like “jardin botannique”‚ “parc de la boverie”‚
Premium Train station Belgium Train
SWOT analysis A SWOT analysis‚ with its four elements in a 2×2 matrix. A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths‚ weaknesses‚ opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product‚ place‚ industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable
Premium Marketing SWOT analysis Market research
“Securing a market leading future through SWOT analysis A Hewden case study” INTRODUCTION Hewden was founded in 1968 and has grown to be the market leader in the construction rental industry based in the U.K. Today the company is employing 1‚400 professionals and focuses on delivering outstanding solutions across a wide range of industry sectors such as construction‚ infrastructure‚ industrial and environmental. In 2010‚ Hewden was acquired by Sun Capital Partners Inc.‚ a U.S. based investment firm
Premium Strategic management Human resource management Management
BMW Competitive Analysis The automobile industry is the most interesting and complex business sectors in the global framework for analysis. The Japanese cars are now supplemented by luxury models‚ such as Lexus Infinity and Acura to compete with European cars made by BMW and Mercedes and Audi. In this analysis‚ I’m going to develop company profile of BMW and its competitors (Lexus and Mercedes-Benz) per Porters criteria. BMW AG Group BMW AG was founded in 1916. Today the Company
Premium BMW Automotive industry Marketing
Nestle SWOT analysis Table of contents Name of Contents page number Introduction 3 About organization 3 SOWT
Premium Marketing Management Strategic management
SWOT Analysis of Coca-Cola Company I.- Organizational History Coca-Cola was invented in the late 19th century by John Perbenton from Atlanta‚ Georgia. and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944). The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta on May 8‚ 1886. In 1887‚ another Atlanta pharmacist and businessman Asa Candler bought the formula for Coca Cola
Premium Coca-Cola
economical environment. SWOT Analysis This is the process of analysing the strengths weakness opportunities and threats that an organisation is facing. An idea becomes an opportunity because of its strengths and weaknesses. Given the present scenario in the external environment‚ a company has to decide what shall be its strategy with regard to new ventures. Every market has certain threats and opportunities. Analysis of these will help in better decision making. SWOT Analysis helps to assess developing
Premium Management Marketing Strategic management