[Air France-KLM will lift capacity no more than 2 percent in each of the next three years‚ with fleet spending also reined in.] Jean-Cyril Spinetta‚ recalled last years as chief executive officer as slumping profit forced Pierre-Henri Gourgeon’s exit‚ froze pay and hiring in January and is in talks with unions over a 2 billion-euro annual saving he says is needed to secure the long-term future. The loss comes after German rival Detsche Lufthansa AG Airline yesterday posted a 13 million-euro
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returns‚ bankruptcies and ever-fluctuating demand. Air France has been preventing the situation by developed strategies such as a progressive operating lease‚ short- or medium term lease of substantial part of fleets to reduce capacity and cost. Since 2006‚ the traffic of air travel has been growing rapidly‚ which created a competitive landscape in the airline industry and also the emergence of e-commerce as a direct to consumer sales. Air France took those opportunities by providing online services
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Page 7 The company Air France has been found in 1933 by the merger of several airlines which had already built extensive networks across Europe. By the end of the Second World War‚ Air France owned a fleet of 85 aircraft operating over 4 networks. After the war‚ on June‚ 26th‚ 1945‚ all of France’s air transport companies were nationalized; acquiring rights to all French airlines routes. Air France was set up on the 1st of January 1946. The merger of the two airlines Air France and Netherlands-based
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1. What is your assessment of today’s airline industry? Answer 2. Given your results‚ what are the main factors enhancing globalization in that industry and why? Answer Porter’s 5 Force Analysis – Airline Industry Bargaining power of Suppliers Bargaining power of Buyers Potential Entrants Threat of substitute services Competitive rivalry among airlines Easy access to finance has made it very easy for potential entrants to entre the airline market. In addition‚ airline industry still enjoys
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multiplied average position with click through rate and conversion rate so that to calculate how people relatively choose to pick up Air France and buy tickets via website. This will tell how its keyword performs with search engine to generate sales over cost. However‚ to manage well‚ we also have to consider Ad rank. QS is determined by click thru rate and bid strategy is actually average CPC. If we multiply together‚ we can get Ad rank. To perform well‚ we need have higher click thru rate rather
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Air France Internet Marketing: Optimizing Google‚ Yahoo!‚ MSN‚ and Kayak Sponsored Search Kellogg KEL319 CASE BACKGROUND In 2007 Air France operated in the fiercely competitive business of international and domestic airline travel services. Catering to both business and leisure travelers‚ Air France turned to Internet marketing campaigns and search engine optimization to reach large customer segments in multiple countries including the United States. To be successful‚ Air France had to understand
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13‚ 2010 To: Air France From: Rob Griffin‚ U.S. Director of Search Subject: Air France Digital Marketing Campaign I’ve analyzed the profitable paid-search campaign our agency has managed for Air France. Going forward‚ Media Contacts seeks to optimize performance and ROA dollars spent for SEM campaigns. The following recommendations are based on my thorough analysis and SEM planning that integrates SEO and paid-search marketing. Recommendations To increase Air France’s share of
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INTRODUCTION AIR FRANCE KLM Royal Dutch Airline French Company Dutch company Founded in 1933 Founded in 1919 CEO: Frédéric Gagey CEO: Camiel Eurlings Hub: Roissy Charles de Gaulle Hub: Schiphol Main acEvies: passenger‚ cargo‚ maintenance Main acEviEes : passenger and cargo Fleet size
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Academic English for Business and Management Compare and contrast the ideas expressed in the two texts. To what extent do these texts show that national and cultural stereotypes are no longer a useful way of examining the human condition and economic activity? Choose an element in the texts which you find interesting and explain your reaction to it by giving examples from your own experience. Your full name: LIU CHENYE Student number: 200755816 Submission date: 29th July‚ 2013 Tutor’s name:
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Air France provides commercial flights to customers within the airline industry. Since 2006 new trends emerging suggest that this industry will reach its breakeven point of 500 million dollars. This is due partly to the fast growth rate of international travel and in the price for economy tickets (7.4%). Air France along with other airlines is uniquely suited to utilize direct online sales through e-commerce because of the fact that travel is an intangible product. With more households in the United
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