Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership Although the corporate strategies implemented by Netflix and Blockbuster have allowed them to become leaders of competitive advantage in the movie rental industry‚ they sometimes encounter strategic issues that slow down their product and services process. My research of Netflix and Blockbuster will enable me to present a SWOT analysis and recommendations for each company. Netflix‚ founded in 1997 by Reed Hastings
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What Are Your Strenghts And Weaknesses? Life is a never ending learning experience. One of the most important lessons we can ever learn from comes from yourself. We as people go through alot ina life time‚ it is essential that we learn who we are‚ and have the ability to recognize and grow from our own personal strengths and weaknesses. Knowing what we are good at and what we are weak in is the only way we can truly grow as individuals. This knowledge helps us to accomplish the goals we set
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rent. • Policies and fees (if any) regarding how long the renter can keep the DVD (or view the movie if it is downloaded or rented online). • Advertising and promotion—Much of the advertising is being done online in the case of both Blockbuster and Netflix; however‚ Blockbuster utilizes in-store promotions on a regular basis. But the DVD rental business is not one that is a heavy user of TV‚ radio‚ and newspaper advertising on a regular basis. • Image and reputation. Most movie rental competitors pursue
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competitor is Blockbuster‚ as it remained the global leader in the industry in 2010 c-99). However‚ the firm faces intense competition in the home entertainment industry due to the broad range of technologies and channels of distribution (Appendix B-4). Netflix is in direct competition with cable companies and VOD streaming services such as Wal-Mart’s acquisition of Vudu‚ which enabled the delivery of entertainment content directly to Internet-connected TVs imposes a threat. The competition is further intensified
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Gabriela Sotelo Reece Timmermann Table of Contents SECTION 1: INTRODUCTION AND HISTORY TO DATE 4 SECTION 2: THE ENVIRONMENTAL THREAT OPPORTUNITY PROFILE (ETOP) 6 Industry Analysis 6 Competitive Analysis Error! Bookmark not defined. Netflix Error! Bookmark not defined. Movie Gallery Error! Bookmark not defined. Time Warner Error! Bookmark not defined. Hastings Error! Bookmark not defined. Customer Analysis Error! Bookmark not defined. External Threats and Opportunities Error! Bookmark
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Netflix’s Timing of Entry Netflix was founded in 2007. The company was created by Reed Hastings. Netflix was a DVD rental delivery company. Netflix utilized the USPS to deliver videos to customers. When created it was the first company of its kind that provided that kind of service. The timing into this industry was perfect. One major advantage was the only other major competitors at the time of creation was blockbuster. Blockbuster and Netflix were both in the business of offering DVD rentals.
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AND TV EPISODES EXECUTIVE SUMMARY Netflix is the largest subscription service for sending DVD’s by mail and streaming movies and TV episodes over the internet. Netflix’s revenues grew from $500 million in 2004 to $519.8 million in 2010. Company’s net income increased from $21.6 million in 2004 to $141-156 million in 2010. It attracted 1.6 million subscribers in 2004 and had to 15 million subscribers by 2010. Reed Hastings founder and CEO of Netflix have pushed the company to outcompete
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Nintendo DS‚ PS2‚ PS3‚ PSP‚ Wii‚ Xbox‚Xbox 360 • Offer movie Rentals and Video game rental. • Partnership with Movie Studio. • Still able to get new releases before Netflix & Redbox. • T-Mobile Subscribe. For an example: subscribers able to buy and watch the latest movie releases right from their mobile phone. Weaknesses: • Bringing back late fee charges • Poor Investor confidence • Poor Management • Dependence on bricks and mortar • Late entry for online
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1a) What is the vision? 1a) Costco’s CEO stated that the vision for Costco was to give customers the best possible value for their purchase while remaining ethical. 1b) What is the mission? 1b) Costco’s mission is to ensure customers‚ employees‚ suppliers‚ and shareholders were respected and treated fairly to ensure the best outcome of product delivery at low costs to the customer. 1c) Are they realistic? 1c) Costco’s vision and mission are realistic because they focus on basic fundamentals
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introduced an online DVD rental service to compete with the established market leader‚ Netflix‚ and to be able to keep up with the current trends and technology. B. Industry Analysis: Despite the emergence of new technologies such as movie downloads and online movie purchases‚ the online rental business remains popular. Against other competitors‚ being the only company that can truly compete with Netflix is a sustainable competitive advantage in the online
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