RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
Premium Marketing
Pizza Hut‚ Inc. Introduction Pizza Hut‚ Inc. is the largest pizza restaurant in the world in terms of both the number of outlets and the percentage of market share it holds. On June 15th‚ 1958‚ two brothers Dan and Frank Carney opened the first Pizza Hut restaurant in Wichita‚ Kansas. A friend suggested to them that they should open a pizza palor‚ the brothers agreed that the idea could prove successful. The Carney brothers borrowed $600 from their mother to start the business with friend John Bender
Premium Pizza Hut Pizza
Introduction pizza hut is corporately known as pizza hut incorporation it started out as a pizza parlor opened up by dan and frank carney in a small rented building in Kansas ‚ using only $600 borrowed from their mother. in 1966 the first pizza hut office was built in Wichita to oversee 145 restaurant in 1968 the number of pizza hut restaurant had reached 300 ‚ and pizza hut had decide to open one restaurant outside united state and it is in Canada . pizza now is one of the World’s
Premium Pizza Hut Pizza
Market Failure * Adulteration in Food Industry Submitted to: Mr. Sheikh Morshed Jahan Associate Professor Course Instructor - Bangladesh Studies Submitted by: Samia Khan (RQ 16) Adel Mostaque Ahmed (ZR 22) Ahnaf Zabee (ZR 35) Rituraj Baidya (ZR 56) Institute of Business Administration University of Dhaka April 9‚ 2012 Table of Contents Market failure 3 Food adulteration in Bangladesh 3 Mouthwatering looks: 4 Endurance: 4 Examples of food adulteration 5 The consequences: 6 The awareness
Premium Food Food industry Nutrition
Organisation & Communication Nestlé and Internal Communication Nestlé announced in a press release on the 18th of April 2011 that it is setting up a new partnership with well-established‚ family-owned Chinese food company Yinlu (Nestlé to enter‚ 2011). The company will take on a 60% share of its Asian partner. 1. Nestlé’s decision to enter partnership with Chinese food company Yinlu Foods Group (Yinlu) is an example of a combination between merging and reorganisation. The companies signed
Premium Public relations Management
During the launch‚ I saw the Earth from very high up as I launched into space (though the fire emitted by the rocket blocked most of the view). We reached very intense speeds as we left the Earth’s atmosphere. We used a new rocket from SpaceX called the Dragon. This rocket will also be taking us back to earth as it is capable of making a launch and return trip. Our first stop on the trip was to the Apollo 11 landing site‚ as it was the place of the first lunar landing. It is also a relatively smooth
Premium NASA Space exploration Moon
“Higher taxes should be imposed on soft drinks and junk food to encourage healthy eating.” Many people go out and buy junk food or drink soft drinks because of how cheap it costs. Majority of the healthy foods out in the super market cost more. Even if they tried to put higher taxes on junk foods‚ there wouldn’t be a difference because people don’t care about the price if they really want junk food because the price wouldn’t even bother them and encourage them to eat healthier. Just because they
Premium Nutrition
Life of Pizza. What makes pizza so good about that the people of America eat around 350 slices of pizza each second‚ or 100 acres per day? Excessive or just to die for. Pizza is a delicious fatty food that most people like eating. It’s from an Italian origin consisting of a flat round base dough baked with a topping of tomatoes and cheese. Anna Quindlen quotes “Ideas are like pizza dough‚ made to be tossed around.” Pizza has so much calories. 1 slice of a 14” large thin cheese pizza is equivalent
Premium Pizza Italian cuisine Pizza delivery
few months now why a round pizza is in a square box.what do you think? Does it make it easier in the making and shipping of the pizza box. Ive looked it up and cant find out why so looks like things are going to get interesting! So come along keep reading and find out why a round pizza is in a square box with me! You wake up one morning and all the sudden you smell your favorite food ever. You run downstairs to find pizza! You are just filled with joy you can’t wait to eat it! Pizza is so good you
Premium
INTRODUCTION The Indian fast food market has been witnessing rapid growth on the back of positive developments and presence of massive investments. Some of the unique properties of fast food like quick served‚ cost advantage‚ etc. are making it highly popular among the masses. Thus‚ India offers enormous opportunities for both domestic as well as international players. According to latest research report‚ the Indian Fast Food Industry is anticipated to grow at a CAGR of around 34% during 2011-2014
Premium Fast food Pizza delivery Pizza