INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
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Compared to conventional data transmission devices such as magnetic-stripe cards‚ smart cards offer enhanced security‚ convenience and economic benefits. In addition‚ smart card-based systems are highly configurable to suit individual needs. Finally‚ the multi functionality as payment‚ application and networking devices renders a smart card as a perfect user interface in a mobile‚ networked economy. Security Smart cards incorporate encryption and authentication technologies that can implement issuer’s
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POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
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1. Current Ratio = Current Assets / Current Liabilities Edison = 12‚800 / 3‚600 = 3.56 Stagg = 13‚800 / 3‚600 = 3.83 Thornton = 13‚800 / 3‚600 = 3.83 Quick Ratio = Quick Assets / Current Liabilities Edison = 11‚000 / 3‚600 = 3.05:1 Stagg = 10‚000 / 3‚600 = 2.78:1 Thornton
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PDF (90 K) Credit card fraud: awareness and prevention Katherine J. Barker‚ Jackie D’Amato‚ Paul Sheridon. Journal of Financial Crime. London: 2008. Vol. 15‚ Iss. 4; pg. 398 Abstract (Summary) To make readers aware of the pervasiveness of credit card fraud and how it affects credit card companies‚ merchants and consumers. A range of recent publications in journals and information from internet web sites provide corroboration and details of how fraudsters are using credit cards to steal billions
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Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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Mr. Rahul Deo Pravin Pahadiya SVIM‚ Indore MBA (PT) IV Sem SHRI VAISHNAV INSTITUTE OF MANAGEMENT INDORE CERTIFICATE SHRI VAISHNAV INSTITUTE OF MANAGEMENT INDORE PROJECT REPORT-2004-05 This is to certify that project entitled Mr. Pravin Pahadiya has accomplished “ATM CARD : A VITAL FACILITY & ITS IMPACT ON ECONOMY” under my guidance and Supervision. This project has been submitted by her as the part of curriculum of Research Methodology of M.B.A(PT)IV
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Credit card also referred as plastic money. It is a card provides by bank to user in respect of his bank account or even with out bank account in that bank but against his income amount which he have through his job or business or even his cultivated land. There are two types of card‚ Credit card and debit card. Credit card is interest base and has certain amount of money which that particular bank pays against you and you will have to pay it back to the bank with interest. Debit card is different
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Pilot Project 3. Balanced Scorecards Measurement Processes 4. Application of BSC in the Audit Service F. Application of the BSC in the Audit Service G. Conclusion H. References A. Balanced Scorecard The balance score cards is a new management approach and strategic process that enables management to turn into action and clarify the vision and tactic of the company. This approach was developed in the early of 1990 ’s by Drs. Robert Kaplan (Harvard Business School) and
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Favorite Brand Antoinette Mitchell MKT/421 November 5‚ 2014 Eric Mc Math Favorite Brand The world is filled with brilliant products and services developed by diverse companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry. Three
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