Marketing Plan - Nescafé Dictado‚ Louise Lejano‚ Mark Albert Basa‚ Carol Belle Magnaye‚ Angelica Current Marketing Situation Analysis A. Industry Study Nearly a hundred years after it first started operations in the country‚ Nestlé Philippines‚ Inc. (NPI) today is a robust and stable organization‚ proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3‚200 men and women all over the country. It is now among
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Employees 9 2.2. External environment 10 2.2.1. Customers 10 2.2.2. Suppliers……………………………………………………………………………….11 2.1.3. Competitors 12 3. Inputs and Outputs 13 3.1. Inputs 13 3.2. Outputs 14 3.3. Research for production of Nescafe-Nestlé in Vietnam 15 4. Manufacturing process 16 5. Markting strategy in Vietnam ans Aia 18 III. REFERENCES 20 IV. APPENDICES………………………………………………………………………...22 Introduction In this research work the company chosen is Nestlé. We have
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Maggi seasonings‚ pasta and mayonnaise‚ and Smarties candies. Nestlé’s Instant Drink Division produced and sold Nescafé‚ Nestea‚ Milo‚ Coffee Mate and Milkmaid powdered milk. Nestlé Philippines is ranked number 10 among Nestlé subsidiaries worldwide and number 3 in Asia-Pacific‚ behind Japan and Australia. Nestlé is the only foreign-owned coffee producer in the Philippines. Nescafé –already a household name in the Philippines needs to respond to major changes in the environment. Competing brands
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product. (Annual Report‚ 2011) NESCAFE is one of the leading and most popular brand under the umbrella of Nestle‚ it facilitates good flavor‚ provide natural goodness with convenience. This is one of the successful brands of Nestle and built with carefully pocked coffee beans which provide different aromas and deliver unique experience to the consumer. By launching new product like NESCAFE green and by the help of innovation in the existing product like NESCAFE Dolce Gusto‚ company can improve
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INDUSTRY BACKGROUND I. A. About the Industry Coffee is a brewed beverage with a distinct aroma and flavor‚ prepared from the roasted seeds of the Coffea plant. A coffee plant is usually a bush or small tree that grows to 10-12 feet (although it can grow up to 32 feet) and can produce coffee beans for decades. It can live for between 60 and 70 years. It can take up to four years for a coffee tree to reach maturity and bear fruit. The English word coffee originates from the Arabic word ‘kaweh’ meaning
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placement and promotions of Nestle. Types of Demand Products - There are 4 different strategic business units within Nestle which are used to manage various food products. 6 Advantages of Segmentation Beverages – One of the most known coffee brands Nescafe‚ belongs to the house of Nestle and is one of the cash cows for Nestle. However‚ it is not the biggest cash cow. Nestle has a worldwide distribution and has many different variants. Looking at India‚ Nestle has also launched Nestea. Milk and Milk
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Instant coffee‚ or soluble coffee‚ which is a beverage in liquid form made from coffee and can be soon reconstituted by adding water‚ has been a popular product for decades (Allwords‚ n.d.). People has gradually become so used to drinking instant coffee that some even did not know what the fresh-brewed coffee tastes like which was found as a result of tastes tests made by at least one manufacturer (Stacey‚ Blachford & Cengage‚ 2002). It would seem that the innovation of instant coffee could make
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NESTLÉ’S CURRENT SCENARIO Nestle India has an excellent understanding of the local market and has launched products that meet the tastes and needs of the local population. The majority of its products currently cater to urban Indians and the company is progressively expanding its reach into rural areas as the country’s per capita income grows. According to Nestle India ‘At Nestlé India we make big investment in people‚ they are our top priority. For us‚ our people are the key drivers for our success
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Competitive Landscape The two primary coffee brands in India are Bru by Hindustan Unilever and Nescafé by Nestlé India. Bro - retail volume share of 30% ‚ Nescafé-15%. Bru Roast & Ground - fresh ground coffee sales‚ Volume share of 26% Nescafé’s Classic and Sunrise – Instant Coffee 53% of retail value sales in 201; Bru (41%). Illy and Lavazza are the premium coffees in India. Bru and Nescafé offer differently priced products which cater to low price and premium tastes. Data Trends
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Ovaltine‚ Vi-Co‚ Nescafe. Horlicks and Ovaltine is a malted milk hot drink. It is made from malted barley and wheat flour. It comes with different taste and smell compared with Milo which is made from chocolate. It served as a beverage same with Milo and fortified with vitamins and minerals. Vi-Co is commonly known as the straight competitor to Milo. It serves the same hot chocolate milk as Milo. Nescafe serves different kinds of coffee. They start with coffee powder like Nescafe Classic‚ Gold and
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