Kansai Nerolac Paints Kansai Nerolac Paints Ltd. (KNPL)‚ a subsidiary of Kansai Paint‚ Japan made its beginning as Gahagan Paints and Varnishes Co. Ltd. in the year 1920. Having completed over 92 years of strong foundation‚ the Company has been known as one of the strong players in the paint Industry with high reputation for quality‚ innovation and brand identity. Headquartered in Mumbai‚ company’s manufacturing facilities are located at Uttar Pradesh‚ Maharashtra‚ Tamil Nadu and Haryana. In
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A Project Report ON “Comparative study Of Indian Paints Industry” Kansai Nerolac Paints Ltd. And Asian paints Under the Guidance of Miss Neha Awasthi Mam Submitted By-
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7. BIBLIOGRAPHY 82 8. REFERENCES 82 CHAPTER 1 INTODUCTION 1.1 BACKGROUND OF THE STUDY: 1.1.1 BACKGROUND: Nerolac is one of the largest and leading paint companies in India. It offers paints with goodness that is limited not just to your walls but rather extends to the health of your family and that of the world. Kansai Nerolac has been a cherished name in millions of households across the length and breadth of India. The company manufactures a diversified range of
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Corporate Strategy of Asian Paints 1 Identification of Industry Dynamics 7 1.1 Industry description 7 1.1.1 Industry Structure- Decorative: 8 1.1.2 Industry Structure-Industrial Paints: 9 1.1.3 Industry Characteristics: 10 1.1.4 Margins and Industry Attractiveness 10 1.1.5 Decorative Paints industry: Working capital intensive 13 1.2 Segmentation 14 1.2.1 Price based segments in architectural paints 15 1.3 Current Scenario 16 1.3.1 Market Size 16 1.3.2 Growth Rates
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Ritu Srivastava Submitted by:- Ankur Agarwal PGDM Batch- 2012-2014 Roll no. 2012017 1.Name Of The Company- ASIAN PAINTS LTD. 2.Address- Arihant‚ 1st floor 53A‚ Mirza Ghalib Street Kolkata-700016. 3.Date of internship Commencement- 22nd April 4.Date of internship Completion- 25th June 5.Name of
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Expansion Strategy Executive Summary Asian paint is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world. It is only Indian company operating in India having supply chain management supported by i2 technology. The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth.The report we made for demostration present condition of Asian paint market
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ASIAN PAINTS LIMITED CODE OF CONDUCT FOR EMPLOYEES Page 1 of 11 Asian Paints - Confidential 14 January 2011 1. INTRODUCTION Asian Paints Limited (the Company) is committed to good corporate governance and has consistently maintained its organisational culture as a remarkable confluence of high standards of Professionalism‚ Growth‚ and Building Shareholder Equity with principles of Fairness‚ Ethics and Corporate Governance in spirit. 2. APPLICABILITY OF THIS CODE Ethical business
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either by the end user or its intermediaries. In the paint market the network is as follows: [pic] This simple network of Asian Paints shows that there can be either a pull or a push strategy. If the company adopts a push strategy it will not be successful in the long run if there is no end demand‚ i.e. by the end customers. A pull is created when demand is created in the market and is the most beneficial. To implement such a strategy we have to first assess the needs of the market‚ judging
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CORPORATE STRATEGY INTERIM PROJECT REPORT on PAINT INDUSTRY Presented to Prof. Rishikesha T Krishnan Indian Institute of Management‚ Bangalore on October 14‚ 2013 By: PGP-1 Section–B Group 13 Arnab Dutta Goutham Raju M.Umayal Tikendrajit Deori (1311079) (1311089) (1311099) (1311133) Page | 1 Table of Contents Introduction................................................................................................................................. 3 Industry .
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Oct-Dec 2011 1 A Research Approach to Paint Industry in India-A Study Of Its Marketing Strategies in Tamil Nadu A Research approach to paint industry in India-A Study of its marketing Strategies in Tamil Nadu 1K. Jayachitra and 2Dr. D. Ilangovan 1Research Scholar in Commerce‚ Annamalai University‚ Annamalai Nagar-608 002. jayachitrakps@gmail.com 2Professor of Commerce Annamalai University‚ Annamalai Nagar-608 002. dil2691@yahoo.co.in Introduction Paint has been in use for time immemorial
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