POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Writing Negative Messages LEARNING OBJECTIVES After studying this chapter‚ you will be able to 1 2 3 4 Apply the three-step writing process to negative messages Explain the differences between the direct and the indirect approaches to negative messages‚ including when it’s appropriate to use each one Identify the risks of using the indirect approach‚ and explain how to avoid such problems Adapt negative messages for internal and external audiences 5 6 7 Explain the importance of maintaining
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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many positive effects in society‚ it has more negative consequences‚ especially upon teenagers‚ such as cyber-bullying‚ negative influences on social behavior‚ and the promotions of crime and violence. When used responsibly‚ social networking is efficient‚ fun‚ and useful. Unfortunately‚ teenagers in today’s society misuse social networks- causing social networking become dangerous and psychologically harmful. Cyber-bullying is the most common negative effect of social networking. More than one in
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INTRODUCTION The aim of this assignment is to provide an introduction to the concept of externalities as used by economists‚ which are more specifically negative externalities. Then presents how externalities cause divergence between marginal social costs (benefits) and marginal private costs (benefits)‚ and draws attention to an article: Sark protest against extension of SEM vineyard project. The residents of Sark assembled to against the Sark Estate Management to plant vines‚ also protesters were
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Reinforcement‚ whether positive or negative‚ is adding something or removing something already present in an effort to inspire or motivate an individual to have a continued or increase in frequency of a specific desired behavior (Prince‚ 2013). Punishment‚ whether positive or negative‚ is implementation of a consequence which follows a particular behavior that will hopefully facilitate a decrease in the frequency of that particular behavior (Prince‚ 2013). Negative and positive punishment can be confusing
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molecule for each of the following. (3 points) 1. COOH -OH 2. COH -OH 3. COH -OH 1. List whether each of the following substances was positive or negative for reducing sugar‚ as indicated by the Benedict’s test. (6 points) 1. corn syrup (1 point) positive 2. table sugar (1 point) positive 3. unknown 1 (1 point) negative 4. unknown 2 (1 point) negative 5. unknown 3 (1 point) positive 6. unknown 4 (1 point) positive 1. List whether each of
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_______________________________________________________________ 1. (2 points) False: Effective managers are always true leaders. 2. (4 points) Upper management at Tupelo Foods determined that there would be no end-of-year bonuses due to declining sales. Sherry‚ a department manager‚ let her staff know that even those high-performing employees would not get bonuses this year. This change limited what type of power for Sherry? A. Legitimate B. Reward C. Coercive D. Referent E. Expert 3. (4 points) Which of the following traits
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Josh Copeland Professor Patton ENGL 1020M06 19 Feb. 2014 The Initiation Becoming an adult does not happen in a day. This process takes years of maturing and developing a brain that is capable of making smart life decisions. In the short stories “Stepdaughters” by Max Apple and “A&P” by John Updike‚ two young adults are put in difficult situations and forced to overcome them by making their own choices. In “Stepdaughters”‚ Stephanie‚ a high school student athlete struggles with her relationship
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the problem and identify the negative behavior with the intent to minimize the problem. The idea is to develop techniques to learn to cope with the negative behavior. Once coping strategies are implemented the therapist can establish a steady baseline to evaluate the fluctuations in behavioral changes when the individual begins to develop substance urges. Developing relaxing techniques is a way to learn to cope with negative cognitive thoughts that result in negative behaviors. In order to develop
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