discusses the critical review on the needs and motivation that influences consumers’ buying behaviour through the use of canned fruits as a product offering. Canned fruits are considered fast-moving consumer goods or convenience goods. Ayam Brand is a well established canned food brand from Malaysia since 1892 in which canned fruits such as pineapples represent one of their product lines. We find that the consumers purchasing decision is a process caused by their innate needs which triggers their motivation
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Once customer’s needs and expectations are identified‚ products/services can be designed and marketed‚ presented to the customers to meet those needs. The market now determines what the manufacturer produces or the retailer sells and information collected from customers provides the basis for the focus for all organisational activities. Do not make assumptions about customers and their needs‚ ensure that you identify just who your customers are and what their needs are. Communicate with them often
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Frederick Community College BU 274-1 Customer Relations Index# 1968 Fall 2013 Class Starts: January 27‚ 2014 Class Ends: May 16‚ 2014 Last day to withdraw: April 12‚ 2014 Instructor Information: Name: Samantha Robertson Office: N/A E-mail: srobertson@frederick.edu Cell Number: 443-206-4586 Office Hours: Available on request Campus Mail Box Number: 750 Course Information: Credits: 3 Prerequisites: EN 50‚ EN 52 Co-requisites: None On-campus Meetings: N/A
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According to the Wikipedia‚ Android became the world’s leading Smartphone platform at the end of 2010. For the first quarter of 2012‚ Android had a 59% Smartphone market share worldwide. At the half of 2012‚ there were 400 million devices activated and 1 million activations per day. Analysts point to the advantage to Android of being a multi-channel‚ multi-carrier OS. http://en.wikipedia.org/wiki/Android_%28operating_system%29 According to the Wikipedia‚ XAMPP’s designers intended it for use only
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Using value-chain analysis to discover customers’ strategic needs David W. Crain and Stan Abraham David Crain‚ a marketing and strategy consultant‚ is visiting professor of marketing at Whittier College‚ CA‚ and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western‚ 2006).
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Customer care Caring about your customers — and showing it through your service — gives you a high return on the time‚ effort and money you invest. Loyal customers are well worth nurturing. They buy more‚ more regularly. And the cost of selling to them is almost nil‚ whereas finding new customers is an expensive business. Satisfied customers will recommend your product to others. Dissatisfied customers will complain about you to an average of ten other customers and potential customers
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1]{M1} I am going to explain how different customers’ needs and expectations can differ. The supermarket industry provides a good example of the way in which different groups of customers will have different expectations and needs. Some customers just want to buy standard products at the lowest possible prices. They will therefore shop from supermarkets that offer the lowest prices and provide a reasonable range of products. In contrast‚ some customers are looking for variety and quality. They
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Foreign / International Distributors International Business Networking Seminar Kevin Hanske - 3104007 Angga Surya Pradana - 3104008 INTERNATIONAL BUSINESS NETWORKING PROGRAM - “Y” CLASS UNIVERSITY OF SURABAYA - FACULTY OF BUSINESS & ECONOMICS 2013 Foreign Distributors When selling products in foreign markets‚ a firms should maintain relationships with local distributors over the long term even after establishing their own local network to handle major clients. In theory‚ local
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Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
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Foreign trade financing is an integral part of banking business. Documentary Credit (also called letters of credit or “L/Cs”) is the key player in the foreign exchange business. With the globalization of economies international trade has become quite competitive. Timely payment for exports and quicker delivery of goods is‚ therefore‚ a pre-requisite for successful international trade operations. Growing complexity of international trade‚ separation of commercial parties across the globe and operating
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