Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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Loss of oil on climb on both engines‚ Boeing 737-400‚ G-OBMM Micro-summary: This Boeing 737-400 lost nearly all the oil in both engines on climb. Event Date: 1995-02-25 at 1205 UTC Investigative Body: Aircraft Accident Investigation Board (AAIB)‚ United Kingdom Investigative Body’s Web Site: http://www.aaib.dft.gov/uk/ Note: Reprinted by kind permission of the AAIB. Cautions: 1. Accident reports can be and sometimes are revised. Be sure to consult the investigative agency for the latest version
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G-clamp A C-clamp is a type of clamp device typically used to hold a wood or metal workpiece‚ and are often used in‚ but are not limited to‚ carpentry and welding. These clamps are called "C" clamps because of their C shaped frame‚ but are otherwise often called G-clamps or G-cramps because including the screw part they are shaped like an uppercase letter G. Description C-clamps or G-clamps are typically made of steel or cast iron‚ though smaller clamps may be made of pot metal. At the top
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零售價和批發價應該訂在何水準? 2. 競爭者可能會有何反應? The main competitor of P&G has always been Colgate-Palmolive‚ which forces P&G to be number two in the Canadian market with its Downy fabric softener that obtain 12% market share. After the success of the introduction of Downy Enviro-Pak in the Europe‚ P&G’s 3 main competitors has also done the same by introduce refill versions of fabric softeners in the Europe. Canada is the next target market of P&G in trying to introduce the Downy Enviro-Pak to‚ with concerns
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world. It has grown continuously over the past 159 years‚ and the challenge is to keep growing globally over the years. Problem It became noticeably difficult for P&G be flexible and fast enough operating with hundreds of suppliers‚ 50 product categories‚ 60 plants‚ 15 distribution centers and 1000 consumers. In 1993‚ P&G conducted the study which had to help such question as: the amount of product categories that should be produced in a plant‚ the number of plants that should there be built
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brands like Parle G‚ Monaco‚ Hide & Seek‚ KrackJack‚ Melody‚ Fulltoss‚ Poppins‚ etc.6. Diverse product portfolio including biscuits‚ sweets and snacks7.Strong presence in rural markets8.Parle G is amongst the most sold biscuit brands in the world9.Variety of CSR activities like ‘My Green Planet’‚ ‘GoluGalata’‚ etc. | Weakness | 1.Similar products produced by many companies like marie‚ glucose biscuit‚ bourbon‚ sweet and salty crackers‚ cream biscuits‚ etc.2. Dependence on Parle G brand for most
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Rokeach Value System Joseph Nathan Cruz Terminal Value: A comfortable life Instrumental Value: Ambitious Life defining moment: When he passed UP entrance test. Case Facts: * He pursues creative writing even though he came from a technical school. - He is determined to take up the course he wants. * “I’m an aggresive person.” - He tends to be dominant in classroom and this shows ambitiousness because he likes to have a high grades. * He maintained a 1.32 class standing all throughout
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Man The Maker of his Destiny Man The Maker Of His Destiny - We are responsible for what we are‚ and whatever we wish ourselves to be‚ we have the power to make ourselves. If what we are now has been the result of our own past actions‚ it certainly follows that whatever we wish to be in future can be produced by our present actions; SO WE HAVE TO KNOW HOW TO ACT. Man is man‚ so long as he is struggling to rise above nature‚ and this nature is both internal and external... And if we read the history
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Seminar 2 Case 1 (Case 3.2 Nathan Johnson’s Rental Car Reimbursement) 1) If Nathan submits the invoice for $40 higher as the HR managers suggested‚ his actions would not be ethical. He found an error on the invoice and knew he was not responsible for the charges and decided to contact the car rental company to have the charges refunded. Even though the HR manager felt the amount was not material enough to reach their threshold‚ it is still unethical to overbill the firm when these charges are
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For my response‚ I chose the article “Woman: The Tool Maker”‚ written by Steven A. Brandt and Kathryn Weedman. The article is about an ethnic group in Ethiopia called the Konso- but more specifically it is about an elderly woman named Sokate. The article focuses on Sokate‚ an energetic 70 year-old Konso woman who is a hide worker‚ which is what most people consider to be a “man’s job”. As stated‚ Sokate is part of an Ethiopian ethnic group called the Konso. The Konso group grow several crops on
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