Market orientation perspectives include the decision-making perspective (Shapiro‚ 1988)‚ market intelligence perspective (Kohli and Jaworski‚ 1990)‚ culturally based behavioural perspective (Narver and Slater‚ 1990)‚ strategic perspective (Ruekert‚ 1992) [1] and customer orientation perspective (Deshpande et al.‚ 1993).[2] The two most prominent conceptulizations of market orientation are those given by Kohli and Jaworski (1990) and Narver and Slater (1990). While Kohli and Jaworski (1990) considers
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Part A: By selling about 2.5 million donuts a day and more than a billion cups of coffee a year‚ Dunkin’ Donuts became one of world’s largest coffee and baked goods chain. Bill Rosenberg opened the first restaurant “Open Kettle”‚ in 1946‚ in Quincy‚ Massachusetts‚ before he changed its name to Dunkin’ Donuts in 1950. His philosophy was “make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores”. Originally‚ Dunkin’ Donuts’ experience
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Summary One of the cutting edge innovations is marketing orientation in the field of Business Administration. A lot of companies are adapting this technique to attain their organizational goal. Automobile industries like BMW‚ Mercedes Benz‚ Audi‚ Volkswagen etc are already implemented this method in their profile. In this context‚ how can implement marketing orientation in any industry with an example of an automobile company BMW’s procedure. In accordance with the steps included market
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Form 1040 Department of the Treasury - Internal Revenue Service (99) U.S. Individual Income Tax Return Last name 2011 OMB No. 1545-0074 IRS Use Only - Do not write or staple in this space. ‚ 20 For the year Jan. 1-Dec. 31‚ 2011‚ or other tax year beginning ‚ 2011‚ ending Your first name and initial Your social security number Heather If a joint return‚ spouse’s first name and initial Laubert Last name 584-11-3456 Spouse’s social security number Nikolay
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offering high-quality service‚ comfort‚ and reliability. He was proved right. ACHIEVEMENTS: Founder Chairman of Jet Airways; Recipient of the first BM Munjal Award for Excellence in Learning & Development in the Private Sector category in 2006. Naresh Goyal is the founder Chairman of Jet Airways‚ India’s largest domestic airline. Jet
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“customer orientation” for an organisation in the context of the marketing mix. Please discuss two elements of the marketing mix and illustrate your answer with examples of products or brands of your choice. This essay is for discussing customer orientation and analysis how customer orientation works. During this essay‚ I will show you what is customer orientation and compare it with other different orientations. In addition‚ I will talk about marketing mix in customer-oriented
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Marketing Discussion | Marketing Planning | | Professor Marshall | | BINGXUAN WANG 0154801 | 2013/5/16 | | Marketing Discussion Marketing Planning Consider Porter’s value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts? A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver
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Customer orientation is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its internal stakeholders. It involves a continuous improvement in business processes. It is "the business seen from the point of view of its final result‚ that is‚ from the customer’s point of view." Customer orientation and sales orientation are two
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M07_MALH4481_04_SE_WC07.QXD 6/8/11 1:16 PM Page 2 ONLINE VIDEO CASE 7.1 Naresh K. Malhotra‚ Basic Marketing Research: Integration of Social Media‚ 4e. Copyright © 2012 Pearson Education‚ Inc. Publishing as Prentice Hall. STARBUCKS: Staying Local While Going Global Through Marketing Research Named after the first mate in the novel Moby-Dick‚ Starbucks is the largest coffeehouse company in the world. As of 2010‚ there were more than 16‚700 stores in over 50 countries including more than 8‚850
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CURRICULUM VITAE JAREENA DUDEKULA‚ B.SC NURSING‚ 4-8-10/A‚ SECOND FLOOR‚ NCB COLONY‚ TIRUPATHI‚ PIN:517501 EmailID:jareena286@yahoo.com/zareenashaikhmohammad@gmail.com MOBILE:9703372148 CAREER OBJECTIVE: To obtain a challenging position with a technology and oriented organization to significantly contribute to the success of organization by utilizing my knowledge and experience in nursing besides improving my skills learning technologies. TOTAL EXPERIENCE: 7YEARS EXPERIENCE AS
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