Kirin can launch the following four new brands of beer (Oishii-L‚ Oishii-S‚ Tei-karorī-L and Tei-karorī-S) without changing its key attributes of “Rich full-bodied” and “No aftertaste”. Oishii-L is large pack regular beer with regular calories and Oishii-S is small pack regular beer. Tei-karorī-L is large pack beer of low calories whereas Tei-karorī-S is small pack beer of low calories. These new brands are differentiated by changing the secondary attributes like calories‚ packaging and glass color
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SWOT Analysis STRENGTHS Highly Efficient store operation Expertise in inventory control Expertise in distribution and store development Global materials procurement High quality products Devotion to low-cost management and the direct coupling of production and sales at the fastest possible speed and lowest possible cost (Fast Retailing Annual Report‚ 2005). Directly engages in all product planning‚ production‚ quality control‚ distribution‚ sales and sales promotion activities
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Michael Kors‚ the website is www.michaelkors.com. The corporate head office is located in New York City 11w 42nd St.‚ New York NY 10018. The phone number is 1-800-908-1157‚ FAX 646-354-4730. Michael Kors is a worldwide company. John Idol is the chief executive officer of the Michael Kors company. There isn’t an exact number of employees working at this company for 2013 but for 2012 there was 418‚000. The Michael Kors company was founded in 1981. The company’s mission statement is
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Mitel Semiconductor is a division of the Mitel Corporation that produces semiconductors‚ which are used in the fabrication of integrated circuits for consumers in the aerospace‚ automobile‚ and any electronics industries. Semiconductor sales accounted for approximately 15 percent of Mitel corporate revenue and the firm held a seven percent market share of the one billion dollar business communications semiconductor market in 1995. Kirk J. Mandy‚ vice president and general manager of the Mitel Semiconductor
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Haier – Taking a Chinese Company Global in 2011 Haier is a Chinese consumer electronics company with its headquarters in Quingdao‚ Shandong‚ China. They were once the largest home appliance maker in China and started their business in the year 1984. In 2010‚ they were called one of the most innovative firms of the Business Weeks magazine. Their products are air conditioners‚ mobile phones‚ washing machines‚ refrigerators and televisions. The CEO of Haier‚ Zhang Ruimin‚ wanted to create
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The next five years | | | | All of us acknowledge that India is changing and that the pace of change is accelerating. We also know that India (and the Indian economy) will be very different five years from now in more ways than one. In the context of private consumption‚ how much India would be different in 2015 can be best understood if we look at some of the data relating to where India was just five years ago‚ i.e. in 2005. India’s GDP in 2005 was about $785 billion‚ which has increased
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Summary and Response: Facebook Facebook users do not realize how vulnerable their information is‚ according to Ari Melber in “About Facebook.“ Melber states that face book has over 58 million active members. Between those 58 million members there are more than 2.7 billion photos posted‚ and more than 2.2 billion digital labels. All photos posted on facebook are property of Facebook. The photos can be used for advertising bulletins
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Societal Environment analysis of textile industry in Pakistan Pakistan has dynamic‚ vigorous and export oriented textile industry that has an overwhelming impact on economy. Economic analysis: Textile being largest industrial sector generates the country’s highest export earnings of about 58%; Textile industry contributes 8.5% to the country’s GDP. It provides employment to about 15 million people so the employment rate is 39%( largely under-utilized workforce) Labor force in agriculture: 45
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ICEVBM Project Report On CSR Practices followed in ITC Submitted To: Submitted By: - Section J Ms. Rachna Madaan Akshay Seth(PG20102448) Pankaj Wahi(PG20102500) Introduction “We believe that are corporate strategy which embraces societal development as an integral part of our mission of wealth creation
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Case Study Analysis Volkswagen is indeed the car giant to watch. Martin Winterkorn‚ the CEO of VW‚ said that it would become the world’s biggest automaker. Two years ago‚ this seemed implausible but now‚ it looks very much achievable. By earning $975 million in the first 3 quarters of 2009 and having $33.3 billion in cash‚ despite a collapse in global car sales‚ it proved that VW is a formidable competition. They bought 20% shares of Suzuki Motors to gear an assault on the rapidly growing markets
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