Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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I.History Trung nguyên is the most famous coffee brand in Vietnam. It was created in 1996 by Mr.Đặng Lê Nguyên Vũ. During student life in medical school of Tây Nguyên‚ Mr.Đặng had a question about coffee farmers’ life. Although the price of a cup of coffee wasn’t cheap‚ but why‚ farmers were still poor. This question encouraged him to find the answers. He and his company suffered from many accidents‚ but they kept on trying. Those experiences brought them a good background for opening more shops
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The story seems to begin in Ethiopia‚ where the coffee berry grew wild. Goatherds there noted that goats which ate leaves and berries of the plant remained awake all night. The Arabs claim that they developed the plant during the reign of Mohammed (c675 AD). Believe that if you wish - we are going with the Ethiopian story. Consumed originally as a food‚ it would take on the character of a medicinal and eventually that of a social drink. The coffee tree grows to a height of 14 to 20 feet‚ producing
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The Pursuit of Happyness Based on the real life story‚ Chris Gardner goes through many challenges to become a stockbroker. Even though the title is The Pursuit of Happyness ‚ Chris faces many depressing times and sad ones as well. The movie focuses on an average African American man chasing his dreams while taking care of his son. Just when you think things are getting better for Chris‚ they only get worse. As Chris and his son Christopher move from place to place to eventually being homeless
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country‚ one can realize that coffee is one of the most favorite products among American people. It has remained in the top positions for some decades. However‚ drinking coffee is not only the consumption of a product; it has become a daily activity. It is normal to hear this question when someone wants to meet up with one person: “do you want to get a coffee tomorrow and we can talk about...?” Any excuse is good enough to get a cup of coffee. The beginning of the coffee industry dates back to the 1960’s
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Coffee is the world’s second largest traded commodity it is used not only for drinking but for soft drinks and cosmetics as well‚ it is second only to oil according to all imports and exports from all countries. They are two main types Arabica coffee (most people are used to this and are more popular) and there is Robusta coffee. In the last two years the prices of coffee have been gradually falling (Ycharts. (2013). Coffee Arabica Price) alongside this‚ the supply of coffee has also been falling
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Canterbury Tales: The Monk Corruption under pretence of purity within the Catholic Church has been an ongoing issue dating father back than anyone can remember. During the medieval times‚ the Catholic Church had become widely notorious for hypocrisy‚ abuse of clerical power and the compromise of morality throughout. Geoffrey Chaucer made a fine and somewhat darkly comical example of this through The Monk‚ from the Canterbury Tales. The Monk is enlisting in a pilgrimage maybe for his
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scum of the earth; Wind Walker Monks. If you haven’t yet understood my material I am covering‚ this is an essay about World of Warcraft. First of‚ why do they get 2 disarms? This does not make any sense with regards to other classes. Some classes‚ such as Enhancement Shamans‚ don’t even get a disarm. And even then‚ one is an AoE disarm! If this were nerfed‚ or better yet removed‚ the balance in 2’s and 3’s would become less lobsided. Also‚ Wind Walker Monks have Touch of Karma. If you don’t
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prepared to draft civilians in preparation for World War I‚ Thelonious and Barbara Monk were preparing to bring a son into the world. A birth which carried its own air of mystery‚ according to Thomas Fetterling‚ “For a long time the year of his birth had been given as 1920. In 1974‚ however‚ Leonard Feather saw Monk’s entry in the birth register of Rocky Mount‚ North Carolina. It reads‚ ‘October 10‚ 1917‚ Thelius Monk’ [although‚ quite a few of his family members were misnamed]” (19). Thelonious had
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Article: Monk http://csis.pace.edu/grendel/prjs3c/analysis.htm When one thinks of a monk‚ he may imagine someone who studies‚ prays‚ and performs manual labor. The Monk‚ one of the thirty pilgrims travelling on a pilgrimage to Canterbury in The Canterbury Tales‚ is nothing like the usual monk many people imagine. He is rebellious‚ ignores rules‚ and lives and controls his own life. Chaucer‚ the narrator and author of The Canterbury Tales‚ shows these characteristics in the way the Monk looks‚ the
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