Marketing Principles Understanding the concept and process of Marketing of Hewlett Packard Prepared by : Mausam Bala Khanal Faculty : BBA Hewlett Packard The Stanford University classmates Bill Hewlett‚ along with Dave Packard went ahead to find Hewlett Packard (HP) in the year 1939 A.D. The Corporate headquarter of HP is in Palo Alto‚ California‚ USA. With its increasing employees and extending business in more than 170 countries around the world it is now truly Global
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Summary of Meeting/Goals established (14/02/14) Opening in Dubai‚ check out for Yogurtland (US) Find fitness bloggers (Proyo) and local based bloggers Fuel Campaign Colin Nell Body Power Expo 2014 Man vs. Yogland competition Find new retailing opportunities/supply chains ex. Schools‚ Spas etc. Nike‚ H&M‚ Hollister‚ Magazine as potential collaborations. WWF Polar Bear Increase awareness regarding “Creation of the Month” [in-store and online] Opening in Dubai – Competing with Yogurtland:
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Different Social Media Sites Identify the pros and cons for each site. Blogger Con: Limited visual presentation of product Blogger Con: Character Limits Blogger Con: Limited visual presentation of product Blogger Pro: Mass customization - widespread use among target audience Blogger Pro: Instant communication to large groups Blogger Pro: Ability to post relevant‚ up-to-the-minute news and updates Blogger Pro: Ability to receive instant feedback from product demographics Digg
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Examining Ethical and Legal Issues Related to Online Content Jamon & David HUM/186 10/6/11 Thea Cohen Assessment A‚ Part 1: MBC News Interview What are the main ethical issues on college campuses today? ☐ Animal research‚ manipulated study data and grant fraud. ☑ Plagiarism‚ cheating and copyright infringement. ☐ Paying for grades‚ fake degrees and financial aid fraud. Do you think the Internet has made students less ethical? ☑ The Internet doesn’t make people unethical; it only
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journal with reflections‚ comments‚ and often hyperlinks provided by the writer. The word is an abbreviation of “weblog‚” a term coined in 1997 by Jorn Barger‚ who was popularly known as the editor of a famous early weblog‚ Robot Wisdom. The American blogger said that the term weblog‚ from the words “web” and “log‚” was used to describe how he “logged the web” or recorded his internet wanderings (Wortham‚ 2007). Peter Merholz of Peterme.com was responsible for abbreviating the term into “blog” in 1999
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larger audience of women. These bloggers typically write topics on the latest fashion trends‚ how to style a certain clothing piece‚ their latest travel adventures‚ and a little about their lifestyle. Additionally‚ from time to time these bloggers like to share personal stories allowing their
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professional ethics. Bloggers flout the rules‚ in turn putting more pressure on journalists to rush stories out and take less care in sourcing stories and policing conflicts of interest. For professional journalists the solution to the problem is to tighten up: update the journalism codes and apply them to new media and as for the bloggers‚ try to include the best of these imposters in the professional fold‚ and teach them how to work like the professionals. On the other hand the bloggers and tweeters
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Brand Analysis: A case study of Urban Outfitters Urban Outfitters is a unique‚ creative and cutting-edge retail brand‚ with more than 130 stores operating across the United States‚ Canada and Europe. The label offers an eclectic mix of fashion forward‚ culturally inspired lifestyle merchandise in a variety of unconventional‚ creative and captivating retail environments‚ both in store and online‚ in order to provide a “lifestyle-specific shopping experience for educated‚ urban-minded individual
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featuring products within her actual blog posts. I thought this would be a great topic to explore in my managerial paper. The purpose of this paper is to dive into the success of blogs‚ understand why companies are looking towards bloggers for marketing‚ how it benefits both the blogger and the company‚ and the long-term sustainability for this form of advertising. The blogging world has really taken off in the last 5+years. What started out as an online forum to voice opinions and share information has
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launch its new perfume Si ‚ came up with a very smart and innovative way of social media campaigning. They paired up with famous Instagram fashion bloggers. Very famous and highly influential fashion bloggers such as Chiara Ferragni‚ Gala Gonzalez and Emily Johnston were among the chosen people who were asked to each shoot a short instagram video. The bloggers used their unique styles
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