the Barbie product line experienced a decline of 12.5% in its worldwide sales. To attract kids‚ Mattel started selling Barbie dolls with cellphones. It formed a partnership with Single Touch Interactive to sell Nokia cellphones on purchasing from the My Scene Barbie product line and updated its website to make it more interactive. The company also formed an alliance with Apple to introduce iPods in an effort to boost sales. In 2005‚ MGA Entertainment sued Mattel in Federal Court‚ accusing it of
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Alexandra Wilson Dr. Andrea Austin EN460f – Seminar Paper Wednesday‚ November 14‚ 2012 Barbie and the Notion of Progression Since the emergence of the Barbie doll in 1959‚ Barbie has been a populous choice among young children‚ and more specifically young girls because of its monopolization of the toy market. Barbie is a doll that has been outwardly controversial and debated upon for years and most likely will be for many years to come. The idea of the Barbie doll is a toy for which young girls
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1. Barbie dolls represent an idealized version of the American dream and lifestyle. The popularity and sales of Barbie dolls have diminished in recent years as a new competitor’s doll line‚ Bratz‚ has gained market share and recognition within Barbie’s original customer demographics. Mattel has recognized the importance of expanding distribution of Barbie dolls into European and Asian markets‚ as these populated regions contain a much larger potential customer base than the American market. Marketing
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Ashwin Sambathkumar Mrs. Fields AP English 10/28/13 “Judging Distances” Analysis In “Judging Distances” by Henry Reed it is indicated that there are two voices speaking within the poem because they both have a different style of speaking. The first voice seems to be starting sentences such as‚ “Not only how far away‚ but the way you say it is it.” (1). The second voice then steps in to finish the latter’s sentence‚ “Is very Important. Perhaps you may never get the knack of judging a distance
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The movie‚ My Big Fat Greek Wedding‚ is about two people from different cultures and how they come together to be married. Toula Portakalous‚ is a thirty year old‚ socially awkward shy women who works as a waitress in her family owned restaurant. She has never been in a proper relationship and her family wants nothing more than for her to get married to a Greek man‚ but after years of trying to get her to date they have slowly given up hope. After Toula takes a job at her aunt’s travel agency‚ she
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Amongst all the different kinds of adventures there are in the world‚ there’s an adventure for everyone and each adventure will have that moments which would inspire you long after the adventure is over. The importance of adventure sports is being increasingly recognized in India from both the educational and social point of views. More and more students have become prisoners of their daily routines. The participation in an adventures trip is a very powerful and effective method to achieve a new
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discussing works by Ludwig Mies van der Rohe. I will carry out a concise discussion of the position and views of Ludwig Mies van der Rohe‚ as well as addressing his understanding of architecture. I will also be doing a concise analysis of two exemplary works by Mies. Finally I plan on discussing Mies position in and contribution to the development of Modern movement. The two examples I will be analysing are the Barcelona Pavilion and the Seagram Building. Ludwig Mies van der Rohe in my opinion redefined
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The wella brand We unite people who are passionate about hair‚ in the quest for moments of hair triumph. For us‚ it ’s all about hair. From the beginning it was always like that. Everything inspired by our love of hairdressing to innovate‚ inspire and enable what we call moments of hair triumph - every day. Professional hair is our reason to be‚ the stylist our creator‚ and the consumer our muse. With the stylist we make beauty dreams come true on the stage of life. Igniting the expertise
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Compare the ways in which Soyinka in Death and a King’s Horseman and Miller in All My Sons present Elesin and Keller? How far would you agree that the personal tragedy of each protagonist’s death is less important than the death of their sons? Soyinka and Miller shape the protagonists by their presentations of their voice using different language and use of setting cultural context which presents their different responsibilities and duties exposing their character. The different presentations of
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In My Big Fat Greek Wedding‚ I analyzed the scene where Toula’s family is having a party‚ and Ian Miller’s parents are going to come and meet the family for the first time. This is an extreme clash of individualistic vs. collectivistic culture. Ian’s parents seemed to be a traditional white‚ American couple with no sense of foreign food‚ customs‚ or culture of any kind. When the parents originally start walking up to the house‚ and there have to be at least 30 people outside partying‚ it is an
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