Parent Brand: Tata Main Product Brand: Tanishq Sub Product Brand: Mia Product Target Segment: The growing‚ affluent and lifestyle conscious segment of women who use branded jewelry in their daily life. Why this segment?? * Women are increasingly the decision makers for their purchases of gold jewelry * Jewelry collection for everyday use‚ if high on design quotient‚ light in weight and affordably priced can attract the working women Driving Reason for new product: * Purchase
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• CRICKET: In India cricket is popular culture. People of all age groups‚ men and women enjoy cricket and literally worship that sport. Cricketers are treated like gods and movie stars in this country. Before cricket championships‚ people in villages conduct ‘havans’ and ‘poojas’ to pray for the teams victory. Cricket has the highest mass appeal in India. It is almost equivalent to Bollywood. This mass appeal and craze of cricket in the citizens of India is used by advertisers to sell their products
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International Business & Multinational Enterprises MKT 672 Prof. D. Steven White University Of Massachusetts Dartmouth Country Notebook Report A Guide for Developing a Global Marketing Plan India SREEKANTH SANGOJU May 8th 2013 Introduction India is a country located in southern Asia bordering the Arabian Sea and Bay of Bengal. Its coastal location as well as close proximity to many neighboring countries like Bangladesh‚ Burma‚ china‚ Nepal‚ and Pakistan makes India an ideal country
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Roles :- 1. Narrator 2. Keshav(Dr.Hedgewar) 3. British officer 4. Principal 5. Teacher 6. Student -1 7. Student - 2 8. Student -3 Narrator :- Those were the dark days of British rule in India. Lokamanya Tilak was leading the Indian Freedom movement and he declared that ’Swaraj(Independence) is my Birth Right’. And Vande Mataram slogan was driving hundreds and thousands of young Indians towards the Indian freedom struggle. At this juncture British Govt arrested Lokamanya Tilak and
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Week 1 Evaluation Paper Restaurants are a very huge industry and have the option of succeeding or failing depending on what and how they go about advertising and promoting their concepts. Moreover‚ restaurants have many critics that can affect their business as well. Everyone’s opinions on overall dining experience differ from one another. My best friend dined Bombay Chopsticks and didn’t have positive feedback. I wanted to go there as well for a long time‚ so my boyfriend and I went on a dinner
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Title:- Corporate Social Responsibility: Impact of Globalization in India Abstract Globalization is a free economy concept‚ which enables local manufacturers to compete at international level‚ which usually helps them to increase their area of transaction. But if we look into the Indian scenario‚ this has an adverse impact‚ as most of our production is done by farmers or local manufacturers‚ which are not as equipped as the multi-national giants outside India. This restrains them from competing
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India since ages has been a very religious land. Even though the mediums of worship differ to a great extent what binds all of Indians together is the faith in God. Chanting shlokas and mantras i.e. chants that can evoke positive energy in life are a commonplace here. The rich culture of yoga as a part of life and the goodness of ayurveda has now got an universal lifestyle approach. Our roots are strong and despite the westernization and access to technology. We still celebrate festivals like Diwali
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1. What evidence is there to suggest the 1919 Act was a good move for the Indians giving them a chance to rule themselves? The 1919 Act allowed the New Constitution of 1920 (Indian National Congress) to be formed. Their aim was to maintain Swaraj (self-rule) by peaceful means. The Congress was evidently an organised constitution. These legitimate means could potentially lead India towards establishing a more significant role in politics in India and influencing the way India was run. The 1920 policy
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Session – II History of Historical Building and Monuments in and around Chennai Dr. G. Venkataraman Chairperson‚ School of Historical Studies HOD of the Dept. of Indian History‚ University of Madras‚ Prof. A. Anne Shanthi Ph.D.‚ Research scholar‚ Dept. of History‚ IDE‚ University of Madras. As you all know every building has its own History and like wise the Public buildings built by the British in Chennai City has now become historical monuments worthy of study. Since it has survived for
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A Cultural Journey A Cultural Journey The American comedy-drama film Outsourced was directed by John Jeffcoat in 2006. In this movie‚ the main Todd Anderson grudgingly traveled to India to train his replacement because his job and whole department were outsourced. In this foreign land‚ Todd started his new work; saw dingy but distinctive scenery; got a new name‚ Toad; met new people. Beside the living aspect‚ he also have an assignment needed to complete‚ which is to decrease the time of the
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