Introduction 2 2. Main Body 2 2.1 Ratio Analysis 2 2.1.1 Profitability 3 2.1.2 Efficiency 4 2.1.3 Liquidity 6 2.1.4 Risk 7 2.2 Evaluation of Mulberry’s shares as a potential investment 7 2.2.1 Revenue and Share price 8 2.2.2 Return 10 2.2.3 Risk 14 2.3 Funding and capital analysis 15 2.3.1 Funding analysis 15 2.3.2 Working capital 18 2.4 Risk management and governance 20 2.4.1 Corporate governance of Mulberry 20 2.4.1 Risk & control management 22 2
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Description: Mulberry root extract comes from the white Mulberry tree that is native to China‚ but cultivated in Europe‚ Japan‚ Australia and North America. The extract has been used for centuries in Chinese Medicine. Newer discoveries make it very useful in skin care. Extract in a base of water and glycerin‚ preserved with phenoxyethanol. Light to medium golden yellow liquid‚ characteristic odor. Soluble in water‚ pH ~5. CAS# 94167-05-2‚ 7732-18-5‚ 56-81-5‚ 122-99-6. | | INCI Name: Morus alba
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Mulberry - Gross margins 2011 - Higher proportion of sales being made at full retail price throughout the year and because there was relatively little end of season stock for clearance compared to the previous year. 2010 – Dropped slightly form 60% to 59% because of price discounting within our retail business as we cleared surplus inventory during the first quarter 2009 - The proportion of retail sales to wholesale sales is increased‚ but due to the devaluation of sterling‚ the margins stay
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STRENGTHS | * Mulberry is a British design company known worldwide for its craftsmanship and design. * Mulberry also has a UK based factory in Somerset known as the ‘Rookery’ which promotes the idea of British craftsmanship. * Mulberry has successful collaborations with influential figures within the UK fashion industry such as Alexa Chung and have consequently named a bag after her (the ‘Alexa’) * Mulberry are also launching a new bag named after the American singer Lana Del Rey‚ known
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Goals‚ and Core Competencies of Mulberry: 3 1.2 Review the Issues Involved in Strategic Planning: 4 1.3 Explaining Different Planning Techniques: 6 Task 2 8 2.1 Producing an Organizational Audit for Mulberry: 8 2.2 Carrying out an Environmental Audit for Mulberry: 9 2.3 Explaining the significance of stakeholder analysis to Mulberry: 11 Task 3 13 3.1 Analyse Possible Alternative Strategies Relating to Substantive Growth‚ Limited. Growth or Retrenchment for Mulberry: 13 3.2 Select an appropriate future
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Marketing audit for mulberry Macroenvironment: Political/legal -Mulberry always need to be aware of the latestlegislation‚ so they take out the right policies and do notbreak the law. - International trade policy especially for asian market. Economical -key unit costs.The rise in the price of popular fabric used by Mulberry‚ such as cotton and leather‚ means prices of bags will increase. -Rising Asian market. In china‚ the sale volume for the luxury brand bag increased up to the 60%. Japan
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Project Report On Competitive analysis of Gini & Jony Submitted by‚ Anchal Sahu Deepa Arthi S International brands for kids wear: We have taken five international brands for the competitive analysis. The brands are * Chicco * Tommy Hilfiger * United Color of Benetton * Reebok Juniors * Mother Care SWOT Analysis: S -Strength W -Weakness O -Opportunities T –Threats Chicco
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COMPETITIVE ANALYSIS 1 Competitive Analysis Bryndee Conwell ECO/365 April 3‚ 2012 William Mason COMPETITIVE ANALYSIS 2 Competitive Analysis Starbucks mission is “To inspire and nurture the human spirit— one person‚ one cup‚ and one neighborhood at a time” (Starbucks‚ 2009). Headquartered in Seattle‚ Washington since its founding in 1985‚ Starbucks Corporation “purchases and roasts whole bean coffees and sells them‚ along with specialized handcrafted coffee and tea beverages and food items
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Netherlands. Competitive Analysis ROHIT DESHPANDÉ E. B. Osborn Professor of Marketing‚ Amos Tuck School‚ Dartmouth College‚ Hanover‚ NH 03755‚ (603) 646-3981 HUBERT GATIGNON Associate Professor of Marketing‚ Wharton School‚ University of Pennsylwmia‚ Philadelphia‚ PA 19104‚ (215) 898-8256. Key words: competitive analysis information‚ competitive marketing decision making A bstract Despite the strategic importance of understanding competitive structure and the dynamics of competitive behavior
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Current Market Conditions Competitive Analysis Paulette Wise‚ David Kirkland‚ and Sandra Johnson University of Phoenix Principles of Microeconomics ECO/365 Dr. Mustafa Sayim April 01‚ 2013 Current Market Conditions Competitive Analysis History and Description of Organization and Product Mr. Coffee® is a company known for its coffee makers and various coffee products‚ founded in 1972 by North American Systems‚ Inc. founder Vincent Marotta‚ and partner Samuel Glazer in Cleveland Ohio. Mr
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