Chapter1: Introduction Welcome to the colorful world of teddy bears‚ singing dolls‚ miniature pianos that play nursery rhymes‚ battery operated cars and stuffed dogs and rabbits that walk‚ talk and shake hands. In one word: Toys. Toy merchants of yester years gave shape to the creative fancies and dreams of young ones and grow-ups alike. Once upon a time‚ toys were given away as wedding presents to the child bride. Today‚ toys not only provide a diversion but also a colorful canvas for depicting
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A Project Report On “CHANGES IN TELECOM INDUSTRY IN THE LAST 6 MONTHS (TELECOM)” ANNAMALAI UNIVERSITY Submitted to: [pic] BECAUSE BECOMING SUCCESSFUL CAN BE TAUGHT A division of NIS SPARTA LTD‚ Anil Dhirubhai Ambani Group Company AHMEDABAD In partial fulfillment of academic requirement of the MBA & PGPM Programme‚ year – 2011-2012 DEVELOPED BY: PARSHU H ATTIGUDDA MBA & PGPM APP NO: 271259 INTRODUCTION The research is based on the quality of services that
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PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
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INTRODUCTION The English writer Virginia Woolf (1882- 1941) has become one of the most important writers from modernism. She represents many of the characteristics that were drawn during this time. In word of Ruth Weeb‚ ‘Virginia Woolf attracts some of the most diverse responses of any twentieth-century writer’ (6). Ranging from the criticism to her feminist views to resentment to her social class and supposed snobbery. Woolf was born into a privileged family; her father‚ Leslie Stephen‚
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summer training project report on COMPARISON BETWEEN RELIANCE MONEY’S PRODUCT WITH OTHER FINANCIAL INSTITUTION Submitted in the pursuant to the ordinance for the award of Degree of master of business administration Under the guidance of: Under the Supervision of: Dr. Anoop Kumar Singh Mr. Anand Pratap Singh Course Director Branch Head- Lucknow Faculty of Management Reliance Money Institute of Management Sciences University of Lucknow Submitted
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INTRODUCTION TO THE PROJECT This project deals with the Corporate Social Responsibility (CSR) of companies‚ and how the companies can improve their CSR profile even more. Two companies‚ one Indian and one International‚ have been chosen for the purpose of this study: * International company - Vodafone Group Ltd. * Indian Company - Kraft Foods India Ltd. (Cadbury India Ltd). Topics discussed in the project: * The History‚ Management (Board of Directors) and the Products of
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personalities‚ first made an appearance in 1967. All present-day news-makers‚ from President Pratibha Patil‚ Prime Minister Dr Manmohan Singh and US President Barack Obama to actor Amitabh Bachchan‚ cricket maestro Sachin Tendulkar and even the industrialist Ambani brothers have been featured by the advertisements. The Amul ads have often been described as one of the best Indian Advertising concepts because of their humour‚ with puns being its forte‚ and their penchant of picking up on current events to bring
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ESCALATING THE TALENT POOL Abstract A frequently used definition of talent management is- “Basic people management in organization”. While the focal point of talent management tends to be on management and executive positions‚ the concern relate to all jobs that are hard to fill. This has reflected the talent management as one of the most pressing issues facing by the managerial level of an organization. Talent management decisions are regularly determined by organizational-core competencies as
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Cross Cultural Challenges and Opportunities for Indian Businesses in China 1. Introduction India and China are both countries with deep-rooted‚ ancient and traditional cultures. They both went through a cycle of prosperity and the economic downfall with the advent of colonialism‚ and now stand as amongst the fastest growing economies in the world. The liberalization of their markets forced them to come into contact with the global market and with each other. “Cross cultural ethical dilemmas often
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INDIAN FILM INDUSTRY ANALYSIS(growth) The Indian Film Industry has been one of the oldest segments of the Indian entertainment industry. The Lumiere Brothers brought motion pictures to India in 1896‚ and since then there has been no looking back. Today‚ India has the world’s biggest movie industry that churns out around one thousand movies each year. The Indian Film Industry is witnessing mark improvements on all spheres - from the technology used in making films to the themes of the movies‚ exhibition
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