ICMR Case Collection Co p y Icfai Center for Management Research MTV Networks: The Arabian Challenge o D . N ot BSTR294 - Teaching Note 2009‚ Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call +91-40-2343-0462/63 or write to Icfai Center for Management
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Alumno: Raúl Rengifo Lozano MTV Networks: The Arabian Challenge 1. Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? The Arab culture is known for reacting‚ and some think over reacting negatively to controversial content. The Middle East offered a huge population of youth with a rich and diverse culture. In an effort to adopt the strategy
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MGMT2102 Case Study: MTV Networks- The Arabian Challenge MTV (Music Television)‚ launched in 1981‚ pioneered the concept of a cable music channel. MTV’s global expansion strategy since the mid-1990s was to “Think globally‚ act locally‚” where they aim to adapt to local conditions by really reflecting the youth culture‚ and adhering to local taste and culture. In this case‚ analysts felt that the Middle East would prove to be MTVN’s most ambitious and challenging venture‚ however MTV still decided to
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MTV Networks: The Arabian Challenge 1. Question 1 Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? First of all‚ it is impossible to talk about groups of people without generalizing. At this point it must be emphasized that there is not just “one” Arab culture or society. The Arab world is full of rich and diverse communities‚ groups and
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strategic management process by creating and starting a the MTV channel in 1981 targeted teens and young adults‚ then then in 1992 they created the TV show The Real World about seven strangers living together and was filmed on a daily basis. The show and channel did so well that it had massive audience which was over 2.1 million subscribers. When the audience increased the process allowed them to grow which lead them owning numerous amount of MTV TV channels and show as well in which lead them to go digital
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Case Study: MTV Network: The Arabian Challenge Miguel Iglesias PID: 3966924 International Management (MAN4600) Professor Khosravi September 27‚ 2012 “Case Study: MTV Network‚ The Arabian Challenge” Abstract MTV Networks‚ known as the biggest music television channel in the world set a new challenge of introducing their channel to Middle East or to the Arab countries. Even tough MTV had spread almost through the whole world they had this challenge as one of biggest challenge they could
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Case Analysis: MTV Arabic Introduction: Music Television or MTV is the pioneer of the concept of a cable music channel. It started in 1981 in United States. This was a mark of the commencement of the cable TV revolution in the history. The primary audience for MTV is those in the 12 to 24 age group. Later on‚ MTV launched many sister channel‚ this includes VH1 (video hit one) which shows light popular music‚ Rhythm and blues which shows R&B‚ jazz‚ classics and country music‚ and lastly Nickelodeon
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compilation of stories about people‚ which deals with their history‚ origin‚ ancestors‚ god‚ and heroes. However‚ when an individual thinks about Arabian mythology many ideas come to mind. Everyone thinks of Aladdin‚ magic carpets‚ and genies popping out of bottles. Ancient Gods Hubal‚ The Supreme God. Previous to the religions of Islam and Christianity‚ Arabian mythology revolved around a supreme God Hubal. Similar to Allah‚ Hubal was chief of the gods. Out of more than 350 gods and idols‚ Hubal was
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Arabian Camels Arabian camels have been domesticated for approximately 3‚500 years and have been long valued as pack animals. Throughout history‚ humans have in fact assured the survival of camels for thousands of years and quite literally led them to success as a species that they probably would never have had on their own. Furthermore‚ the camel has played such an important role in Arab culture and have served the needs of humans‚ and have benefited from that service as a species. In fact
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1. Executive Summary The following research paper focuses on the brand awareness of Arabian Oud‚ a perfume retailer from Saudi Arabia to help them identify and define marketing strategies to penetrate the United Kingdom perfume market. It primarily tries to understand and evaluate various parameters of decision making like importance of brand attributes‚ reasons to try new perfumes‚ occasions on which perfumes highly preferred and the role of age‚ income and ethnicity group whilst purchasing a perfume
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