All-in-1 / CISSP All-in-One / Harris / 5712-1 CHAPTER Becoming a CISSP 1 This chapter presents the following: • The reasons to become a CISSP • What the CISSP exam entails • What the Common Body of Knowledge contains • The history of (ISC)2 and the CISSP exam • Recertification requirements • An assessment test to gauge your current security knowledge This book is intended to welcome you to the exciting world of security and start you on a new path toward obtaining your CISSP
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Internet specifications‚ communications protocols‚ procedures‚ and events. Today‚ it is the official publication channel for the Internet Engineering Task Force (IETF)‚ the Internet Architecture Board (IAB)‚ and — to some extent — the global community of computer network researchers in general. A new model was proposed in 2008‚ refined‚ and published in August 2009‚ splitting the task into several roles‚ including the RFC Series Advisory Group (RSAG). (The model was updated in 2012. The RFC series
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Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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Network Architecture to Identify Spatial Knowledge for Epidemic (An application of datamining) Abstract: Recent developments in information technology have enabled collection and processing of vast amounts of personal data‚ business data and spatial data. It has been widely recognized that spatial data analysis capabilities have not kept up with the need for analyzing the increasingly large volumes of geographic data of various themes that are currently being collected and
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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The Effects of Emotions‚ Attitudes and Stress on the Workplace A movie review analysis on The Social Network. Organizational Behaviour Prepared by: Prepared for: Shirley Rose Jordan Rahmani Due Date: April 11‚ 2011 Jennifer McNeil Bryan Bairstow Brad Tomanik Executive Summary
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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