1. MTV is a good example for the maxim “think globally‚ act locally”. globalization seems to homogenize the attitudes and spending habits‚ but I think that there is still difference between viewers for cultural or religional reasons. For example French people wouldn’t choose to watch american programs special to their culture such as american wrestling . Otherwise I think that Globalization sometimes don’t affect people directly . it affect first leading members of society like singers‚ writers
Premium Globalization Culture The Streets
MTV NETWORKS: A GLOBAL BRAND GOES LOCAL TALKSHOW: MTV 30 | Role play: 1. MC 1& Telephone holder: Tokimitsu 2. MC 2: Manh Cuong 3. Guest speakers:- Senior Manager of MTVAsia – Mr. San Nong Lau‚ who has been in this position for more than 15 years: Trung Ha- CEO of MTV Networks - Mrs. Judy Mc Grath‚ who has just resigned as the CEO of MTV Networks at the age of 57 –: Phuong Anh 4. Reporter from TIME Magazine (Asia Edition‚ Hong Kong): Nhan 5. Audiences at the talk show: Huyen
Premium MTV
Running Head: MTV MTV Case Study Bette Midler Marketing 201 Professor Dumbledore Hogwarts July 11‚ 1899 MTV Global Marketing Some of the environmental strategies that MTV has had to overcome in order to succeed in International business are; the realization of having to do costly updates in order to satisfy and gain customers in new countries‚ change their product pertaining toeach market‚ and be very patient with each countries needs and wants in order to succeed in that
Premium Marketing Customer
Tesco Goes Global 1. Why did Tesco’s initial international expansion strategy focus on developing nations? There are valid reasons why Tesco decided to operate on developing countries as they planned to expand its business internationally despite its competencies in many aspects in terms of business operation and management right in its home market - in the United Kingdom . These reasons have been proven effective after many years of recorded successes in their performance in the international
Premium Developed country United Kingdom United States
Case: Tesco Goes Global 1. Why did Tesco’s initial international expansion strategy focus on developing nations? They were looking for an area where there were few capable competitors but strong underlying growth trends. Such areas could provide Tesco with ripe ground for expansion. 2. How does Tesco create value in its international operations? There are factors that create value for Tesco: 1. The company devotes considerable attention to transferring its core capabilities
Premium Hypermarket Wal-Mart Developed country
Topic: Tesco goes global Contents Introduction Tesco is multinational largest grocery retailer in the United Kingdom‚ with a 25 percent share of the local market. It is second largest retailer in the world measured by profits after Walmart. In its home market‚ the company’s strengths are reputed to come from strong competencies in marketing and store site section‚ logistics and inventory management‚ and its own label product offering
Premium Wal-Mart Grocery store Supermarket
“The Yuan Goes Global” 1) How does the Chinese government limit the use of the Chinese currency‚ the RMB‚ on the global currency markets? Through the settlement of trade transactions‚ Chinese government can limit the use of currency on global currency markets. In the past‚ US dollars was the denominator of Chinese exports that back in 2009 there were only 1% of the $1.2 trillion Chinese exports were denominated in RMB while in 2011 the percentage had risen to 7%. This shows the Chinese government
Premium Foreign exchange market Currency United States dollar
Critical Analysis of ‘Entrepreneurship goes Global’ The article “Entrepreneurship goes global” by Neri Karra and Nelson Phillips presents a new type of company emerging in the 21st century‚ namely entrepreneurships‚ which have at least 25 percent of their sales in foreign markets and do not concentrate on the domestic market where they have been founded. These entrepreneurships according to the authors of the article are different from their ‘old school’ counterparts by expanding globally from
Premium Globalization Market International trade
and starting a the MTV channel in 1981 targeted teens and young adults‚ then then in 1992 they created the TV show The Real World about seven strangers living together and was filmed on a daily basis. The show and channel did so well that it had massive audience which was over 2.1 million subscribers. When the audience increased the process allowed them to grow which lead them owning numerous amount of MTV TV channels and show as well in which lead them to go digital and global in the US and 160 countries
Premium Strategic management Management
Gambling Goes Global on the Internet (Case 5-2) GLOBAL MARKETING Discriminatory or Not? As the case explains‚ gambling has existed for many centuries all around the globe. With the evolution of the Internet‚ this form of recreation has become widely available for everyone with Internet access. This has created opportunities for gamblers‚ but has become a challenge for those trying to stop the spread of such recreation. To answer the first question‚ of whether Unlawful Internet
Premium Internet Electronic commerce Online shopping