that Sue had already made the purchase shows his intent to add the property to the partnership. As partners Sue and Tom are in a fiduciary relationship with one another. As such they owe certain duties of loyalty. At the beginning of the deal to purchase the property Sue did not break this loyalty‚ but as the transaction went along‚ I believe Sue can be accused of usurping a partnership opportunity. The property was offered to the partnership. This is apparent because they had discussed the purchase
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STRATEGIC BRAND MANAGEMENT INDIVIDUAL PROJECT : CONTENTS INTRODUCTION 3 BRAND ANALYSIS 4 1.1. Brand and/or organizational values 4 1.1.1. The umbrella brand 5 2.1. Brand/company heritage 6 3.1. Brand and/or company strengths and weaknesses 7 3.1.1. Strengths 7 3.1.2. Weaknesses 8 4.1. Analysis of competition 8 REFERENCES 10 INTRODUCTION Throughout this paper‚ we will try to introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating
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communications play a very big role in creating a strong brand identity. A brand is more than just that‚ a brand is almost like a person; it holds certain characteristics‚ values and personality traits. Combining all these aspects allows a brand to communicate with their consumers‚ which creates a strong relationship between the two parties. Brands have to communicate a certain message to reach their consumers and get them on-board with the brand‚ they communicate their messages using the following
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Vaal University of Technology Faculty of Engineering and Technology Department Electronic Engineering Study / Lecturer guide Digital Communication II EADOM2B index 1 Word of welcome 1 2 Qualification information 2 3 Subject / Module information 3 4 Learning material / Textbook 3 5 Assessment 4 6 How to study 4 7 Time schedule 4 8 Syllabus - Chapter outline‚ Chapter outcomes & due/completion dates 5 1 Word of Welcome The Department of Electronic Engineering welcomes
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it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement
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“Digital identity has been referred to by many different terms including: online identity‚ online personality‚ digiSelf‚ virtual identity‚ avatar and online persona” (Koosel 149). These terms all bring up the same meaning; computer users create a new identity for themselves on the Internet. The reason for creating digital identities on the Internet is liberation‚ because Internet gives liberation to the users. Real identities can only create these digital identities only on the internet‚ because
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Digital Natives‚ Digital Immigrants: Some Thoughts from the Generation Gap by Timothy VanSlyke | | | | | | | | | In a two-part series entitled "Digital Immigrants‚ Digital Natives‚" Marc Prensky (2001a‚ 2001b) employs an analogy of native speakers and immigrants to describe the generation gap separating today’s students (the "Digital Natives") from their teachers (the "Digital Immigrants"). According to Prensky‚ the former are surrounded by digital media to such an extent
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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Digital Forensics Introduction Breaches of data‚ attacks through hacking‚ viruses‚ as well as insider threats‚ are some of the main security concerns that a majority of organizations has to face regularly. Though most of these organizations have implemented many of the standard security measures‚ such as firewalls and software to detect any unauthorized intrusion‚ the use of computer forensics has been growing in popularity‚ especially in regards to the internal audit industry. Yet‚ despite
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to analyze the digital camera industry in UK and to develop some strategies of promoting sales of digital cameras. The research draws attention to the fact that the external environment shows a good opportunity for organizations to promote sales of digital camera from the following perspectives: the economy in UK has recovered gradually; the improved technology makes digital camera increasingly easier to operate; and the barriers for the new entrants help the existing major digital camera companies
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