"MTR" Essays and Research Papers

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    Subway

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    Introduction The MTR Corporation was established in 1975. On 2 December 2007 the Kowloon-Canton Railway Corporation‚ merged with the MTR. The merger is a new development of the Hong Kong Railway and The Hong Kong MTR Corporation became the sole railway in Hong Kong. Nowadays‚ the services provided by Hong Kong MTR Corporation Limited are regarded as one of the world’s leading railways. We often hear foreigners say that the Hong Kong railway is the world’s premier. What is the visitors think about

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    Media selection

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    best performing print magazines‚ Milk is the second top magazines of the year which have a high circulation of 100‚000 in Hong Kong. Thus‚ it provides a high reach to target customers. For outdoor advertising‚ we have chosen MTR billboard and moving showroom. For MTR bill board‚ it is a low-cost media outlet in terms of cost per impression. It can offer a broad reach and a high level of frequency since we purchase multiple billboards. Location include Mongkok‚ central‚ tsim sha tsui‚ causeway

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    Maketing 4ps

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    1. Product G.O.D. is retail chain offering contemporary furniture‚ home ware‚ fashion and lifestyle accessories. G.OD. has their own brand of products. Preserve the unique cultural legacy and humorous twist are products design concept‚ such as “double happiness” candles ‚ “King of Kowloon public art” umbrella and revolutionary slogans are reinvented into fashion and household items . G.O.D. also provide home delivery service . G.O.D’s target segment is lifestyle’s people‚ tourists‚ people with

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    A. The introduction of MTR The MTR Corporation was established in 1975 as the Mass Transit Railway Corporation with a mission to construct and operate‚ under prudent commercial principles‚ an urban metro system to help meet Hong Kong’s public transport requirements. Mass Transit Railway (MTR) is regarded as one of the world’s leading railways for safety‚ reliability‚ customer service and cost efficiency. It carries an average of 5.2 million passengers every weekday In 11st April 1‚ 2006‚ Hong Kong

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    Smart Card

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    acknowledge payment by emitting a beep sound‚ and display the amount deducted and the remaining balance of the card in 0.3 seconds. In MTR  When riding the MTR system‚ the entry point of commuters is noted when a passenger enters‚ and the appropriate amount based on distance traveled will be deducted when the users show their card again at the exit point. The MTR charges less for journeys made using an Octopus card instead of conventional single-journey tickets. For example‚ the adult fare of a

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    Jiujik Rmo

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    Retail Marketing Officer (Ref: P13026) | MTR CORPORATION | 招職 19/2/13 9:28 PM MTR CORPORATION This job was posted on 19 Feb 2013 BUILD A CAREER BY CARING FOR OTHERS AS WE MOVE FORWARD TO SERVE HONG KONG BETTER‚ WE NEED YOU TO BE A PART OF IT As a diversified and dynamic company‚ the MTR Corporation is involved in a wide range of business activities‚ including railway construction and operations‚ property development and management‚ additional commercial activities‚ investment projects and

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    organized by Graphics Arts Association of Hong Kong‚ Hong Kong Publishing Professionals Society‚ Hong Kong Trade Development Council and Leisure and Cultural Services Department. Our CP Plus‚ mini-bookshop chain at MTR stations‚ has also received a prize from the “Best MTR Shops Election” hosted by MTR Corporation and Weekend

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    Marketing strategies – 5P 1. Products PARKnSHOP provides over forty thousand products such as beverage‚ wines‚ grocery‚ snacks‚ confectionery‚ fresh food‚ chilled food‚ frozen food‚ personal care. PARKnSHOP are selling almost everything what you can name and even have wet market in the superstores. PARKnSHOP also provide seasonal products. For examples customers may find some Halloween related products in PARKnSHOP in October. Nowadays‚ people have a new definition of food quality. Customers are

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    the ban‚ which deprive their right of eating. “I really don’t get it. Do they know how long it takes to get to work from Chai Wan to Tuen Mun every morning?” said by kylai1 on an online forum ("Hong Kongers should fight for the right to eat in the MTR." 2). Kylai1 was not the only one who complained about the inconvenience caused by the ban. Some bloggers also realized that less and less people are abiding by the rules. “The situation is getting worse. At first‚ people ate secretly on the trains

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    Marketing plan

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    1. Background Innisfree is a natural brand that shares the benefits of nature from the pristine island of Jeju allowing for vibrant beauty and pursues an eco-friendly green life to preserve the balance of nature. Innisfree’s snail mask‚ which is our new product‚ is this marketing plan’s character. Snail Mask is very popular and its market growth is stable because snail mask is very useful to protect and repair the skin. Our target market is the middle class and the reaches of customers are both

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