QUESTION 1 QUESTION 1.1 Market structure MTN and Vodacom 1.1.1 Introduction The South African mobile market structure can be classified as an oligopoly‚ or even a duopoly‚ with two firms‚ Vodacom and MTN of more or less the same size dominating the market. Both Vodacom and MTN have market shares of at least 35%. This implies that both firms can be classified as ‘dominant’ i.t.o. the Competition Act. It is also important to note that the combined market share of the two large players is approximately
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MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL C It has been argued that "strategic marketing planning can be viewed as the solution to multitudinous issues which face modern management" (Haris‚ 1996). Indeed‚ it is often contended that the process of strategic marketing planning is crucial since planning determines what must be done in the future whilst giving an opportunity to test what has been achieved against the framework of the existing plan. However‚ it is universally
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in South Africa in 1994. Vodacom (Pty) Ltd and MTN (Mobile Telephone Networks (Pty) Ltd were incorporated in terms of the Companies Act‚ 1973 (Act 61 of 1973)‚ and awarded licences to provide mobile cellular telecommunications services in accordance with the terms and conditions of the telecommunication licence and multiparty implementation agreement published under General Notice 1078 of 29 October 1993. Furthermore a third licence was offered in June 2001 to the Cell C Consortium‚ whose mobile
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Introduction The MTN Company is one of the leading telecommunication operating group in Africa. MTN is well known for its data and call services that they provide to millions of users in the continental scale. The company was launched in 1994 and integrated with M-Cell on its holdings in South Africa during its inception‚ it then spread its corporation into other parts of Africa after acquiring the license to ‘take part’ in their economy (Marketline 2013‚ p. 6) . The company has made a huge impact
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MTN Group is a South Africa-based multinational mobile telecommunications company‚ operating in many African and Middle Eastern countries. Its head office is in Johannesburg.[ The MTN brand has been rated as the country’s most valuable brand‚ according to a league table of both African and South African brands compiled by Brandirectory. It is valued at an astounding US$4.7 billion‚ almost double that of its nearest rivals on the continent‚ Vodacom‚ Orascom Telecom (Egypt)‚ FNB and Standard Bank.
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In this essay we will be discussing the MTN Ayoba Campaign. We will firstly give a brief background of the MTN brand and then identify the objectives of the campaign. We will also be analyzing the market competition and category. We will briefly explain who we believe to be the target market and will lastly explain why the MTN Ayoba Campaign is successful. MTN is a communication company‚ focused on the African continent. MTN has been defined as “A global communications partner and world-class
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Main information. The Syrian cellular arm of Lebanon-based telecoms group Investcom Holding (itself then owned by the Mikati Group‚ but since taken over by MTN Group)‚ Areeba Syria (formerly Spacetel Syria) launched services in March 2001 via its ’94’ network. Initially the infrastructure was rolled out to major provinces‚ but rural areas quickly followed and population coverage and geographic coverage were 98% and 78% in the end of 2007 respectively. In August 2007 the cellco had 14 MSC‚ 32 BSC
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BUS4016S – Promotion and Advertising Management Case Study: “VODACOM” In May 2006 Vodacom implemented its new wave of memorable‚ typically South African adverts (Vodacom Case Study‚ 2007). The campaign was initially started in an effort to deal with the up and coming issue of mobile number portability. The idea of being able to change cellular service providers while maintaining your mobile number was going to be institutionalised for the first time in South African history. This case study will
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CASE 5 MTN GROUP LIMITED Question 1: Why has MTN been successful? MTN has been successful due to the following reasons; 1. TARGET UNDERDEVELOPED MARKETS: MTN has operation in 21 Africa countries and the Middle East. Cellular telephones were popular in Africa because of lack of land line telecommunications in many countries. This boosted the company’s revenue with 43% increase in 2007 resulting to after tax profit of R11.9 ($1.6) billion. MTN strongest growth was in South Africa and Nigeria.
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l _ l t ’ } _ P M2t0 1 2 I J SULIT 55tI t. T h e c e l l i n d i a g r a m I is probably a Sel clulum tliu.qrunt I berkem ungkinun Diagram I Rajah I A. Plantcell Sel tumbuhan Animalcell Sellmiv‚cut Bacteria cell Sel bctkteriu Onion cell Sel bau‚ang B. C. D. 2. The apparatus shown in Diagram2 is commonfound in laboratory. Radas)‚ang dinnjukkan dalant Rajah 2 biasa ditentui di makmal. A. B. C. D. Beaker Bikar Testtube Tuburtg i uj Conicalflask Kelulungkort
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