from Gucci?’ ‘No‚ I prefer the latest designer wear from Rohit Ball’ These are lines often heard in the fashion conscious creme de la creme of Indian society. The story is the same in almost any commercially ‘happening’ city in the world except that the names of the designers keep changing. This does not mean that the national designers have not made a dent in the world market! The Indian fashion world got global attention after Miss Sushmita Sen and Miss Aishwarya Rai won the much coveted Miss Universe
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A. Thailand Fashion Industry In the past‚ Thailand is usually a thought of an agricultural country. Only a decade ago‚ its fashion industry has grown rapidly. Thailand has been known from traditions for high-quality fabrics such as Thai silk. In 2010‚ fashion industry contributed more than 17 percent of the nation GDP. It is also the largest manufacturing industry in Thailand with approximately 4‚000 manufacturers. Fashion industry employed more than one million workers. This is one third of
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In Medieval times‚ fashion for men and women were not the same as fashion in modern day. Fashion in the Medieval times remained generally the same‚ as in Modern day the fashion trends tend to change often. In Geoffrey Chaucer’s‚ The Canterbury Tales‚ the characters introduced have certain clothing and colors that would have a meaning in the Medieval times‚ though compared to Modern day fashion styles‚ the clothes really have no meaning to them. Modern day societies have drastically changed their
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The History of Fashion & Costume Fashion & Costume Costume has developed for thousands of years‚ the most obvious line of division is the male and female dress. The Greeks and the Romans wore tunics which are similar to skirts. In this period the garments would have a draped detail whether it is masculine or feminine. The fashion history on ancient Greece has been inspired by the Greek vases‚ pots and statues. The Greek and Romans would use fabrics like silk and linen. Ancient Egypt Ancient
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The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Targeting Scenario 2: Fashionista focus Scenario 3: Fashionistas + Planners/Shoppers Pros Cons 2. What Segmentation scenario is likely to produce higher revenues? To estimate
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and Yohji Yamamoto were among the first non-western designers to be included in the official world of fashion since the revolution of the first Paris show in 1981 Rei Kawakubo and Yohji Yamamoto appeared in. (Teunissen‚ 2005) While Western dressmaking focussed on showing the natural shape of the human body‚ “by contrast‚ Japanese designers creations shrouded the body.” (Fukai 2005:22) Fashion in the West has mainly been based on creating the ideal silhouette and body shape through clothing.
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Women’s Fashion in the 1920’s Fashion became a large influence on women in the 1920’s. This allowed women to become independent and free from the society. Many designers such as‚ Coco Chanel‚ Jeanne Lanvin and Salvatore Ferragamo have made an enormous impact on the evolution of women’s clothing. Styles of clothing have changed overtime‚ especially during the 1920’s era. During this time‚ hemlines became shorter‚ clothing was more revealing‚ women dressed freely and the sophistication and elegance
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Due to the war‚ Europe had stopped producing fashion‚ this gave American designers a chance to show what they were capable of. As the wartime restrictions on fabric eased and America’s economy improved‚ the population was able to express themselves through Men and Woman’s fashion. There were certain elements of mens fashion in the 1950s that were standard amongst the general American population. As the war time restrictions on fabric tapered off fashion became more broad. Pleated Pants that had
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com/global/about-mars/mars-pia/business-summaries.aspx Chris Pearson. (2010). Marketing Mix. Available: http://jurnal-sdm.blogspot.com/2010/01/konsep-bauran-pemasaran- marketing-mix.html# Euromonitor International. 2012. Mars Inc in Packaged Food. [ONLINE] Available at: http://www.euromonitor.com/mars-inc-in-packaged-food/report www.kitkat.weebly.com. 2012. KITKAT - Brand positioning. [ONLINE] Available at: http://breakwithkitkat.weebly.com/brand-positioning.html www.mars.com. 2012. Targets and Process. [ONLINE]
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The marketing career I researched about is entrepreneurship in the world of fashion. My initial idea was to start a business that manufactures "affordable glamour"‚ creates attractive and functional garment for men‚ women and children‚ and accessories according with thee latest trends through the combination of fashion‚ quality and price. Fashion entrepreneurs have style‚ but are business-minded professionals‚ and both of that qualities are not very common. The company would be based in a large‚
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