a. Industry: Canadian Mouthwash Market i. Size 1. Retail Sales: a. 1988 = $60.2 million b. 1989 = $65. 4 million c. 1990 = $68.6 million 2. Unit sales: d. 1988 = 1‚197‚000 e. 1989 = 1‚294‚000 f. 1990 = 1‚358‚000 ii. Nature of competition 3. Addition of new ingredients in mouthwash products 4. Mouthwash Flavors
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Statement Procter and Gamble’s mouthwash product‚ Scope‚ had a 32% share of the Canadian mouthwash market in 1990. However‚ Plax‚ a new category pre-brushing mouthwash launched in 1998‚ poses a continuing threat to Scope market share. In early 1991‚ Procter and Gamble’s brand manager for Scope‚ Gwen Hearst‚ must decide on a course of action for maintaining the profitability of Scope. She is tasked with developing a three-year marketing plan for Procter and Gamble’s mouthwash business. Decisions include
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Marketing Research Problem 9 Research Questions & Hypothesis 9 Methodology 10 Consumer Study 10 Retailer Study Analysis 11 Consumer Survey 11 Retailer Survey 20 Growing demand for mouth fresheners 21 Consumer Perceptions about mouthwash 21 Brand Preference (By Trade) 22 Conclusion & Suggestions 23 Appendices: 24 Listerine Final Project Report Project Title “Scouting market potential for Listerine® in the Pakistani
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P&G. The first alternative is choosing to continue to maintain the product‚ Scope. Since the target segment for the company is just “breath-only” users and it is very different from other company which provide “prebrushing” rinse or germ killing mouthwash. The company can focus more on the advertising part by emphasizing the advantage of the product which is great-tasting‚ mouth-refreshing and protection against bad breath. The second alternative is P&G may add plaque-reduction substance inside the
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Section 1. Organization’s Business‚ Mission and Goals 1.1. Business Definition Scope is one of the five operating division from Procter and Gamble. Scope is a green mint tasting mouthwash that is positioned as a great-tasting‚ mouth-refreshing brand that provided bad-breath protection. They were the first brand to offer both effective protection against bad breathe and a better taste than other mouthwashes. 1.2 Business Mission The company will provide branded products and services of superior
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world has seen countless variations of government‚ some proving to be more effective than others. Lao-Tzu‚ Thomas Jefferson‚ and Hannah Arendt each have interesting ideologies on government; one could liken them to a toothpaste‚ a toothbrush‚ and mouthwash. Like the process of brushing your teeth each writer can stand alone‚ but using all three together gives a person the best results. In Lao-Tzu’s Thoughts from the Tao-te Ching‚ a person could compare him to Toothpaste. Lao-Tzu’s poetic style provides
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Chapter 4 Field Report: Dental Assistant Dental assistants perform many duties. They perform lab and office duties‚ and provide many different types of patient care. Dental assistants work directly with patients. They also schedule and confirm appointments‚ receive patients‚ obtain records‚ and order dental supplies and materials. Another thing that dental assistants do is that they recommend good tips on how to keep your teeth healthy and clean. There are several ways to become a dental assistant
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compete with both protection against bad breath and better taste‚ and entered the mouthwash market in 1967 to compete with Listerine. After company market research in 1990‚ Scope managers could see that in Canadian households mouthwash was used on average three times per week. Results concerning market share information showed Scope’s shares were higher in food stores rather than drugstores. In the Canadian market mouthwash companies must pass through 2 regulatory systems. The Health Protection Branch
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all over the world has announced that Proctor and Gamble‚ one of the top companies in the world recalled Oral-B mouthwash over microbial contamination. Microbial Contamination is the presence or growth of one or more bacteria or fungi‚ harmful microorganisms‚ other toxins or side-effects that could negatively affect a product or the consumers’ health and their safety. Oral-B mouthwash particularly Oral-B tooth and gum care alcohol free mouth rinse and Oral-B tooth and gum care mouth rinse (350ml
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the mouthwash market is still lingering at a meagre Rs 74 crores. Even major international brands like Listerine‚ Reach and Colgate Total Plax have failed to gain ground in India. This failure has been attributed to a variety of factors including the marketing and positioning tactics employed and the distribution channels used‚ though research about the exact reasons remains severely limited. Problem Definition Management Decision Problem: Does there exist a feasible market for mouthwash in India
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