Procter & Gamble Scope Case Analysis: Scope‚ a green mint tasting mouthwash‚ was positions as a great tasting mouth refreshing brand that provided bad breath protection. It is the first brand that offers both effective protection against bad breath and a better taste than other mouthwashes. Scope was introduced in 1967 by Procter & gamble‚ which is one of the most successful companies in the world. P&G philosophy is to provide superior quality and value that best fills the needs of the consumers;
Premium Marketing Mouthwash Brand management
Project “ Kaymito Leaves Decoction as Antiseptic Mouthwash ” INVESTIGATORY PROJECT “ KAYMITO LEAVES DECOCTION AS ANTISEPTIC MOUTHWASH ” Submitted by: Ronnel S. Pinote I- INTRODUCTION A. Background of the study As an effective mouthwash is one that does not only make the breath fresh but also serves as an antiseptic. It should not s Premium1151 Words5 Pages Kaimito Leaves Decoction as Antiseptic Mouthwash Kaymito Leaves Decoction as Antiseptic Mouthwash By: Corinne Gabriela Vera P. Canonero Kyrus G
Premium Mouthwash Oral hygiene Gingivitis
Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen SWOT Analysis Strength 1. Toothpaste contains menthol‚ a mouthwash ingredient‚ for Fresh Breath and long lasting freshness 2. Helps fight tooth cavities 3. Gel helps achieve whiter teeth 4. Available in 4 exciting flavors – Peppermint ice‚ Spicy Fresh and Citrus Blast 5. Youthful advertising and good brand presence
Premium Mouthwash Colgate-Palmolive Toothpaste
Discussion Aloe Vera is greatly useful in the treatment of gingivitis or periodontitis (17). It decreases inflammation‚ bleeding‚ and edema of the gingiva. It is a strong antibacterial in periodontal pockets where normal cleansing is challenging‚ and its antifungal properties help considerably in the difficulty of denture stomatitis (18) .also Aloe Vera is a possible anti-bacterial factor which is mentioned to be useful in fighting the microorganism and controlling periodontal disease (19). Vijayalakshmi
Premium Periodontitis Gingivitis Oral hygiene
Notes Investigatory Project Kaymito Leaves Decoction As Antiseptic Mouthwash Essays and Term Papers Search Advanced Search Documents 1 - 20 of 1000 the lion hggfjgji8oik Investigatory Project “ Kaymito Leaves Decoction as Antiseptic Mouthwash ” INVESTIGATORY PROJECT “ KAYMITO LEAVES DECOCTION AS ANTISEPTIC MOUTHWASH ” Submitted by: Ronnel S. Pinote I- INTRODUCTION A. Background of the study As an effective mouthwash is one that does not only... Premium1075 Words5 Pages the jungle vestigatory
Premium Mouthwash Antiseptic
Scope Case Analysis Introduction Scope represents green‚ mint-tasting mouthwash and it is leading brand of the health-care division of P&G. It was first introduced in 1967 and was positioned as great tasting‚ mouth refreshing product that provides bad breath protection. This brand became market leader in 1976 and since then it has enjoyed the position of market leader. Procter and Gamble is one of the most successful costumer companies in the world‚ It markets its brand in more than 140
Premium Marketing Brand Mouthwash
Asdfg Investigatory Project “ Kaymito Leaves Decoction As Antiseptic Mouthwash ” INVESTIGATORY PROJECT KAYMITO LEAVES DECOCTION AS ANTISEPTIC MOUTHWASH Submitted by: Ronnel S. Pinote I- INTRODUCTION A. Background of the... Premium How To Make Investigatory Project Make An Investigatory Project Sample Format:... Premium275 Words2 Pages good guy & Book Notes Investigatory Project Kaymito Leaves Decoction As Antiseptic Mouthwash Essays and Term Papers Search Advanced Search Documents 1 - 20 of 1000
Premium Coconut oil Science Project
and was evaluated as a profit center. Gwen Hearst‚ Scope Mouthwash Brand Manager for Procter & Gamble‚ Inc is preparing a three year strategic plan for Scope in the Canadian market. Her responsibilities focus on three central areas: maximize the market share‚ volume‚ and profitability of the brand. She needs to develop a strategy to compete with a new market entry‚ Plax. Plax has targeted fighting plaque as a new benefit for mouthwash. In two years‚ Plax has gained 10% of the market during
Premium Marketing Brand management Procter & Gamble
pleased to see that Scope held a 32 percent share of the mouthwash market for 1990. She had been concerned about the inroads that Plax‚ a prebrushing rinse‚ had made in the market. Since its introduction in 1988‚ Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager‚ Hearst planned‚ developed‚ and directed the total marketing effort for Scope‚ Procter & Gamble’s (P&G) brand in the mouthwash market. She was responsible for maximizing the market share
Premium Dental plaque Brand management Brand
LEAVES DECOCTION AS ANTISEPTIC MOUTHWASH ” Submitted by: Ronnel S. Pinote I- INTRODUCTION A. Background of the study As an effective mouthwash is one that does not only make the breath fresh but also serves as an antiseptic. It should not simply mask the effective mouth odor caused by excessive activity of anaerobic bacteria inhabiting the mouth. There is a need to prevent the increase in the population. B. Statement of the problem A mouthwash is a solution in addition to regular
Premium Mouthwash Oral hygiene Gingivitis