products. If you look at Bath and Body Works‚ they have packages that come with soaps‚ shampoo‚ conditioner‚ and lotions that you can buy that all have the same scent. Looking at toothpaste‚ many times Crest will have toothpaste‚ whitening strips‚ and mouthwash that all whiten your teeth; this is an example of product form extension. By marketers using some of the ideas listed above‚ I think that the disadvantages are over shadowed by the benefits that consumers get from the different choices they’re given
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steps‚ each of them in turn rational and systematic (Peter Drucker) [pic] [pic] [pic] [pic] [pic] [pic] STEP 1: DEFINE THE PROBLEM The problem to delineate in this case is to prepare a 3 year business plan for the Procter & Gamble mouthwash business (Scope brand) that will address the new competitive threats while simultaneously managing its brand that customers have come to recognize and prefer. The three-year plan should be prepared to create a strategy that will enforce a continued
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Introduction Consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they use to select‚ secure‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the decision-making processes of buyers‚ both individually and in groups. It studies characteristics of individual
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new brand of mouthwash. M1 goes into offices and tries all the selling techniques she knows to get people to buy the product. M2‚ the other marketer pays a visit to the Association of Dentists‚ gets their register of members and pays a visit to the dentists practicing in the city and makes phone calls to those practicing outside the city to inform them of the product‚ its qualities and the advantages of using it. She manages to get a sizeable number of dentists to buy the mouthwash and recommend
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disinfectants‚ and antibiotics on bacteria. The hypothesis was that if bleach was used‚ it would be the most effective because bleach is commonly used to clean and disinfect various things. The variables that were tested were antibacterial soap and Scope mouthwash for the antiseptics; bleach and ammonia for the disinfectant; and Cipro‚ erythromycin‚ and tetracycline for the antibiotics. All of these chemicals were used on the bacteria M. luteus. Two Petri dishes were covered in the bacteria and split into
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STRATEGIC MARKETING Mid-Semester Exam Spring‚ 2009 Name: Erika Woodhouse 1. Evaluate the changes that have occurred in the Canadian mouthwash market in the past three years and their impact of Scope. Be specific. (20) In 1987 the growth rate for the mouthwash market experienced a 26 percent increase due to the introduction of new flavors. Brands were adding unique customization to attract consumers to their brand‚ and as a result the market as a whole grew. Since then the growth rate
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| |Introduction of the organization NAME: Chemi & Cotex Industries Ltd. “BETTER PRODUCTS FOR BETTER LIVING” Chemi & Cotex Industries Ltd. a company established in 1975 is engaged in manufacturing & marketing of FMCG Goods‚ Industrial & Household Plastics and metal products. It is a member company of the Mac Group whose history can be traced back to the 1880’s when entrepreneur and explorer Kanji Jeraj Manek departed on a dhow from Jamjodpur‚ Gujarat‚ to the East African coastline in search
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Introduction The working hypothesis being tested is if any of the three products; Scope Mouthwash (Scope)‚ LISTERINE® Antiseptic Mouthwash (Listerine)‚ Bactine Original First Aid Liquid (Bactine)‚ and Povidone-Iodine Solution‚ 10% Topical Microbicide Antiseptic (Iodine) are an appropriate antiseptic to can kill a sample bacterial contaminant found in the local environment‚ and if so‚ which is the most effective? The purpose of this experiment is to determine the antibacterial effectiveness of Scope
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dry. If he was in the shower at the time‚ then there would have been a mess of water on the floor. Instead‚ the evidence shows that he was brushing his teeth. This would support why his toothbrush was still in his hand. The evidence of the broken mouthwash bottle and the open tube of toothpaste support
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The Relation of Antiseptics and Bacteria Growth Purpose: To explore the effectiveness of different levels of concentration of antiseptic and antibacterial products’ prevention of bacterial growth. Question: Amongst common household products‚ which antiseptic and level of concentration is more effective at inhibiting the growth of bacteria? Introduction: Antiseptics are antimicrobial substances used on living tissue to reduce the possibility of infection‚ putrefaction or sepsis. The word “anti”
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