Bringing the Brand to Light Competitive Advantage Mountain Man Brewery Company (MMBC) at the time the case was written is an 80-year old‚ regional‚ family-owned brewery that produced one product: Mountain Man Lager. It is distinctive because it has a core target market of males from the middle to lower income range‚ aged 45 or older. It only has one product‚ Mountain Man Lager‚ versus its competitors which have a variety of options. One of the key features of MMBC is its image‚ in which it is
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This place is in the country in an old region named Appalachia‚ a small piece of the Appalachian Mountains‚ in a town named Pikeville. Pikeville is a polluted town because of the coal industry. People live in apartment or condominium buildings because of its little space available. I grew up in one of the many buildings in Pikeville admiring from my bedroom window the beauty of the mountains‚ always exploring with my eyes the forest or the meadows‚ looking for a clean and quiet place. And
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BACKGROUND/HISTORY Green Mountain Coffee Roasters (GMCR) started as a small café in Waitsfield‚ Vermont in the year of 1981. It was in 1993 that the company went public and acquired the early phase of Keurig Incorporated Inc‚ and then completed the acquisition in 2006. (Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) Once these two companies combined it made the way we drink beverages different than ever before in both the home and office. According to GMCR’s website
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BATTLE OF BLAIR MOUNTAIN Terry M. Deener West Virginia History HIST225 March 10‚ 2013 In the early 20th Century‚ West Virginia was a place where coal barons held immense power. Coal companies owned towns‚ mayors and governors. Miners were forced to live on coal camps and rent houses from them‚ as well as purchase all of their coal and other items required to survive from the companies. With this control‚ mining families where forced to live and work in brutal conditions. In 1921‚ after a generation
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The French and Indian war has altered the relationship between Britain and its American colonies in many ways. The three main ways their relationship had been altered were politically‚ ideologically and economically. After the French and Indian War the British passed a series of laws and taxes that the colonist didn’t agree with. As a result of these laws and taxes being passed the colonist began to rebel against British rule. This rebellion would eventually lead to the Revolutionary War which would
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MOUNTAIN MAN BREWING CASE WRITE-UP Problem Statement: Mountain Man Brewing (MMB) has been successful with only one beer‚ Mountain Man Lager‚ but consumption has decreased. The decrease in sales for this beer has caused a decrease in profits‚ since it is their only product. Mountain Man needs to consider a change in their positioning strategy to increase sales and profits to keep the business successful. Alternative #1: Create‚ promote and sell Mountain Man Lager Light Pros: It gives
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Rediscovering America on the Appalachian Trail. [B. Bryson‚ Performer‚ & B. Bryson‚ Conductor] [Compact Disc]. NY‚ NY‚ United States of America: Random House‚ Inc. Lifestyle. (n.d.). Appalachian Mountains Facts. Retrieved December 1‚ 2012‚ from http://www.lifestyle.iloveindia.com/lounge/appalachian-mountains-facts- 11251.html(htt1)
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“Brokeback Mountain” displays the difficulty two men have living double-sided lives as they hide their sexuality because of their profession‚ and because of the time period in which they lived. “Brokeback Mountain” is set back in the early 1960’s before it was socially acceptable to present yourself as lesbian or gay in public. It shows the struggles and challenges they face as they hide their secret relationship from friends‚ and family; the struggles Jack and Ennis face as they try to keep up the
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Grady of the Seattle Police Department convinced his superiors that mountain bikes could be a viable patrol vehicle in the congested downtown area‚ waterfront parks‚ and market districts. Seattle believed that the bicycle could prove to be an invaluable tool. They were faced with problems such as vehicle congestion‚ vagrants‚ gang activity‚ purse snatchings‚ and auto burglaries. A solution to this problem seemed to be the mountain bike. It enabled officers to be mobile enough to respond quickly to
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Kimberly West Professor Hancock English 1010-Wednesday 20 April 2011 Appalachian Mountain Music Many listeners who are not familiar with Country or Bluegrass music may have trouble in differentiating the two types of music. While Country and Bluegrass share a common lineage‚ there are several differences set them apart. During the 40’s and 50’s Bluegrass music was a big influence in society. It combined traditional folk ballads‚ gospel songs‚ and string band music to create a style characterized
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