Case Analysis On the basis of Exhibit 1‚we find that Mountain Man is having over 50 Million sales which is supposed to be good revenue having a mature business in brew market.It is also having Goss Margin having 30 % ‚which is good by Gross Profit Ratio standard.But as far as net Income after taxes is concerned it is still very good because as per NOPAT standard‚anything above 6% in normal businessis supposed to be good other things remaining same and depending in the line of business and the industry
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Managerial Analysis Mountain Man Brewing Company Goes “Light” 12/13/2010 Mountain Man Brewing Company Nicole Fiamingo Company History Mountain Man Brewing Company was established in 1925‚ and since then has come to be known as “West Virginia’s Beer”. In 2005‚ despite a 2% drop in annual sales they sold approximately 520‚000 barrels and reported revenue close to $50‚000‚000. Mountain Man Brewing Company’s average consumer is male‚ above the age of 45 and typically in the middle-to-lower
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Question 1: The marketing advantages of strong brands There are many definitions of a strong brand‚ but in general it is assumed that a ‘strong brand’‚ or a brand with high ‘equity’‚ provides advantages to the brand’s owner (Wood 2000). These advantages allow the opportunity to charge consumers a premium price. Also‚ the product range of a strong brand can be extended (Spiggle‚ Nguyen and Caravella 2012). But moreover‚ a strong brand is less likely to be the victim of hostile competitive marketing
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people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be defined
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Executive Summary Joseph Schiltz Brewing Company was a United States beer company launched out of Wisconsin in the 19th century. Schiltz was known for making Wisconsin famous because of its original flavor that attracted customers. After the company’s original owner‚ August Krug‚ died in 1856 Joseph Schiltz took over managing the company. Over the next two decades the company grew to become one of the biggest breweries in Milwaukee. Joseph Schiltz died in 1875 because a ship he was on sunk coming
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road to create a strong brand. Part I Mass marketing and great availability of products have accelerated our transformation into a consumer society‚ or the one that exists simply because it buys. People express themselves through what they possesses. However‚ nowadays the product has been replaced by a brand‚ a shopkeeper replaced by advertising. Corporations have become accustomed to the fact that although they produce products‚ what consumers pay for is basically the brand. Enterprises are no
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Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer‚ Mountain Man Lager‚ which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality‚ bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market leader and distributed its lager in several states outside
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Marketing Plan for Mountain Man Looking at ALTERNATIVES : Recommendation ADVANTAGES DISADVANTAGES Launch MM Light Beer – Under the Mountain Man brand name • Brand Recognition Association with the MM brand which is reputable in the East Central region will enhance the launch of MM Light Beer (Superior Brand Recognition) • Goes well with the youth Light beer goes well with the young crowd and represents an untapped market of “no preference” – Prefer light beer to other categories and typically
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------------------------------------------------- Subject: Bringing the Brand to Light ------------------------------------------------- Mr. Prangel as we all know Mountain Man Beer Company has been in the market over eight decades; manufacturing a beer known for its authenticity‚ quality and toughness. In all these years we have seen many regional breweries vanished by fatal decisions. Mountain Man Beer Company is still standing strong in the market‚ yet it has come the time to make a crucial decision regarding
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Radico Khaitan Ltd today has four millionaire brands in its portfolio. Radico’s flagship brand‚ 8 PM Whisky‚ launched in 1999‚ was a runaway success. In the first year alone‚ it sold one million cases - a record for any Indian or foreign brand operating in India. This also made it the first brand in the liquor industry to makes it to the Limca Book of Records. The other millionaire brands are Magic Moments Vodka‚ Contessa Rum and Old Admiral Brandy. Today Radico Khaitan has brands that straddle almost
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