Get a Mac: Campaign Analysis Introduction “Hello‚ I ’m a Mac... and I ’m a PC” But who are you? You have been listening to the quirky duo fight for almost two years now‚ but have you picked a side‚ are you still on the fence or could you not be bothered? The twosome at the forefront of the ‘Get a Mac’ (GAM) campaign have made it far from easy to ignore‚ in fact this campaign is proving to be one of a kind. In this paper I will discuss how this contemporary campaign has broken barriers and
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D EE -3 32 1)| pi 03 O /I 0 8 (03 A r 2 1 A l A n aE eg n ul nry Oul k 03 t o 21 o wt Po co so 00 i rj t n t 24 h ei For further information . . . The Annual Energy Outlook 2013 (AEO2013) was prepared by the U.S. Energy Information Administration (EIA)‚ under the direction of John J. Conti (john.conti@eia.gov‚ 202/586-2222)‚ Assistant Administrator of Energy Analysis; Paul D. Holtberg (paul.holtberg@ eia.gov‚ 202/586-1284)‚ Team Leader‚ Analysis Integration Team‚ Office of Integrated and
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Media and Social Media Campaign for Cofrad collaboration with London College of Fashion London College of Fashion has exclusively teamed up with world renowned mannequin manufacturer Cofrad‚ to present an exciting new installation located in the heart of Paris. ‘Water is to life what mannequins are to the fashion industry…Essential’ Without each other neither would survive‚ so we have created a unique sensory experience using digital projections to present a installation of life ’s essential
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In a typical commercial about beauty products‚ you would only see slim‚ sexy‚ young models demonstrating a product and depicted as beautiful. The Dove Pro-Age Campaign is different and shocking to the eyes of US media that it was banned in the US because it showed too much skin. Or is it because of the American media thinking that it would affect the other beauty products being advertised since it didn’t portray the norm of the American beauty? That is what I think. The product line of Dove
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The North Cascade Mountains are a vital part of Washington’s environmental function and beauty. They are being threatened by deforestation and mining. The clear-cutting of the forest would result in loss of wildlife and biodiversity due to loss of habitat and environmental “disruption”. Mining is potentially dangerous to water supplies which in turn affect the animals that live in and drink from them. Washingtonians are attempting to preserve two hundred thousand acres of land surrounding the North
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To: Mr. Zachary Evans From: Joseph Mirola‚ Head of Claims Dept Date: Sept 9 2013 Subject: Those are why you should maintain the fitness center Dear Mr. Evans As discussed in our meeting last week‚ I understand that you have some reasons to close the fitness center (FC). As a regular user‚ I was greatly benefited from using the fitness center. During the past 8 months‚ I have instituted a new program to encourage the use of the center and have seen great benefits. I will present
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Snow leopards are slightly smaller than the other big cats but‚ like them‚ exhibit a range of sizes‚ generally weighing between 27 and 55 kg (60 and 120 lb)‚ with an occasional large male reaching 75 kg (170 lb) and small female of under 25 kg (55 lb).[11][12] They have a relatively short body‚ measuring in length from the head to the base of the tail 75 to 130 centimetres (30 to 50 in). However‚ the tail is quite long‚ at 80 to 100 cm (31 to 39 in)‚ with only the domestic-cat-sized marbled cat being
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9th 2004 Mountain Lions Have Returned: Can We Make Room For Them? By Jacob Kay Specific Purpose Statement: To persuade my audience that mountain lions are in trouble‚ and that we need to address their current situation‚ and help where it is needed. Thesis: Societies are increasingly endangering cougar’s lives as well as their own by continuously infringing more and more on their territory. Intro I. (Attention Getter) On January 8th 2004‚ a female bike rider was attacked by a mountain lion who
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appeals to cause customers’ cognition for the brand such as emotional appeals. (Vestergaard&Schroder‚ 1985) Therefore‚ excellent advertising campaigns will deeply strong the influence of product or brand in consumer’s mind. Finally‚ it can increase the sales of product and take the expected market share. In this essay‚ it will develop an advertising campaign for McDonald’s. In the first part‚ it will give a brief description of the McDonald’s and its products‚ target audience. The second part will
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References: Chung‚ J.‚ “The Secrets of the Anycall Myth‚” Hit Product Research Vol. 286‚ 1999 Hyun‚ S.‚ Han‚ M.‚ and Yeh‚ J.‚ “Anycall: Building a Powerful Brand‚” Korea Marketing Journal Vol Joo‚ T.‚ “Samsung Electronics Co.‚ LTD.: Digital Convergence in the U.S. Mobile Phone Market (A)‚ Darden Graduate School of Business Case‚ UVA-S-0106‚ 2003 Kim‚ J Kim‚ JH.‚ “Success Strategy of Advertisement: Samsung Anycall‚” Advertisement
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