MARKETING MANAGEMENT “National College Of business & Administration” Submitted to: Mr. Sajjad Hussain Submitted by: Zohaib Ahmed Chaudhry Registration #: 2131180 Project on HONDA ATLAS CARS‚ PAKSITAN LIMITED MISSION STATEMENT “We see the world not as it is‚ but as it could be.” History Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan‚ and the Atlas Group of Companies‚ Pakistan. The company was incorporated on November‚ 1992 and
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ANCILLARISATION Ancillarisation and Sub-contracting in India started simultaneously with the Govt. setting up enterprises almost in all the core sectors viz. manufacturing equipment for Defence/ Railways/ Telecommunications‚ Heavy Electricals‚ Electronic‚ Chemical‚ Fertiliser‚ Petroleum/ Petrochemicals‚ Ship & Aircraft manufacturing and various other engineering and processing industries. The large industries notably HMT and other Public Sector undertaking (PSUSs) started sub-contracting the standard
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with cost and practical issues on the idea of moving into a new facility. You could try adding an addition to your current plant or build a new facility right next to the current one and get into a new field of painting such as motor vehicles and motorcycles and if that doesn’t work you always have a building as an asset or to move into to expand your current painting and powder coating productions. I believe getting into the motor vehicle and motor cycles field
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Bibliography: |• Official Name |Honda Motorcycle & Scooter India Pvt. Ltd. | |• Established |20th Aug‚ 1999 |
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References: Civic gives tuner plentiful paths to personalizing. (2010‚ April 22). Examiner‚ the; Washington‚ D.C.‚ 089‚ 40-42. Aaron Frank‚ (2003)‚ Honda Motorcycles‚ Motor Books International‚ page 192 Bruno Duck‚ Mitchell Neubert‚ (2008)‚ Management: Current Practices and New Directions‚ Cengage Learning‚ page 624 Honda Worldwide: Honda Motor Co.‚ Ltd... (n.d.). Honda Worldwide: Honda Motor Co.‚ Ltd... Retrieved
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initiative to determine why they were behind the nation’s leader Progressive and other insurance companies in this category. Allstate used metrics to analyze their stagnant motorcycle insurance policy underwritings against increasing national motorcycle sales. Allstate’s analysis determined that the increase in national motorcycle sales were partially due to more women and baby boomers taking up riding. This awareness metric helped marketers understand the behavior of the consumer and study why they
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their legal heirs because no scheme of insurance was present at that time. • Vehicles for the purpose of insurance are classified as follows; • Private: cars • Commercial vehicles: passenger vehicle‚ cargo vehicle • Motor cycles: scooters and motorcycles Kind of Policies • Act Liability Only: compulsory insurance in regards to liabilities arising out of using motor vehicle in a public place. • Third Party Only: policy that covers a third party who suffers less in connection with damage of property
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Overview of Two Wheelers Talking of the two wheeler industry‚ the names that effortlessly come to us is Bajaj Auto‚ Hero Honda‚ TVS Motor‚ Yamaha Motor‚ Kinetic and others. The two wheeler segment has played an important role in giving a push to the automobile industry in India. In fact‚ the production‚ sales and exports of the two wheelers is a fair indication of the growing importance that it enjoys in this country’s manufacturing economy. An overview of the two wheeler industry makes this clear
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AS INTRODUCED IN THE RAJYA SABHA Bill No. XXXVI of 2007 THE MOTOR VEHICLES (AMENDMENT) BILL‚ 2007 A BILL further to amend the Motor Vehicles Act‚ 1988. BE it enacted by Parliament in the Fifty-eighth Year of the Republic of India as follows:— 1. (1) This Act may be called the Motor Vehicles (Amendment) Act‚ 2007. (2) It shall come into force on such date as the Central Government may‚ by notification in the Official Gazette‚ appoint; and different dates may be appointed for different provisions
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The state of competition in an industry depends on five basic forces: - customers‚ suppliers‚ potential entrants‚ substitutes & the industry. The collective strength of these forces determines the ultimate profit potential of an industry. Knowledge of the underlying sources of competitive pressure provides the groundwork for a strategic agenda of action. They highlight the critical strengths and weaknesses of the company‚ animate the positioning of the company in its industry‚ clarify the areas
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