INTRODUCTION INTRODUCTION The Global market for two-wheeler has shown tremendous growth over the past decade. In 2008 world sales to two-wheelers is 27million. Looked at more closely however the geographic spread of this growth is very uneven‚ Asia has accounted for the vast majority of the growth‚ sales in the entire region growing more than three folds over the past decade. China and India alone have accounted for over the half of the world’s two-wheelers
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loyal customers. The company has established the brand to represent quality‚ a lifestyle and a certain attitude. These things add to the value that Harley-Davidson brand represents. When one thinks of Harley-Davidson‚ one thinks of extraordinary motorcycles‚ luxury‚ courage‚ independence‚ freedom‚ and individualism. All of these and the promise of an adventure and the ride of a lifetime are just some of the qualities customers have come to expect from the Harley-Davidson brand. Judging by the number
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Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR TVS Bhopal | 21 | 5. A. | Objectives | 21 | 5. B. | Key
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Ltd. Annual Report 2009 Annual Report 2009 Honda Motor Co.‚ Ltd. Year Ended March 31‚ 2009 Contents 2 3 6 8 18 The Power of Dreams Summary of Operating Results by Business Financial Highlights To Our Shareholders Review of Operations Motorcycle Business Automobile Business Power Product and Other Businesses Financial Services Business 36 37 39 46 49 81 Preparing for the Future Risk Factors Corporate Governance Board of Directors‚ Corporate Auditors and Operating Officers Financial
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better view. The security guard ran out of the bank just as the robbers were making their getaway on a motorcycle. The motorcycle sped off just as the guard leveled his gun and fired at the fleeing duo. Even in the bank‚ the sound of the shot was deafening. From my position I saw the shot hit the pillion rider smack on his back. There was a spray of blood and the body went limp. As the motorcycle accelerated‚ the pillion rider was flung backwards onto the road in a lifeless heap. The guard fired
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INTRODUCTION TO THE INDUSTRY The industry is estimated to be a US$ 34 billion industry with exports contributing 5 per cent of the revenues. The growth of the Indian middle class with increasing purchasing power along with the strong growth of the economy over the past few years has attracted global major auto manufacturers to the Indian market. Moreover‚ India provides trained manpower at competitive costs making India a favored global manufacturing hub. The Indian automobile industry is going
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basic car up to a heavy duty truck. HONDA clams that their autos have the power‚ and performs better than the competitors in all kinds of terrain‚ from the water to the race tracks‚ the bigger difference in theirs portfolio is that HONDA produces motorcycles and water motors and ford produces heavy duty
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Issues/Challenges Today‚ Ducati is one of the most successful motorcycle companies in the world with adramatic profit growth since 1996. Before its huge success‚ Ducati was one step away fromfacing bankruptcy. Ducati managed to overcome such an obstacle through strong innovation andculture. Today‚ Ducati is faced with another challenge that may bring fortune to the company if successfully managed. Ducati set a new goal‚ which is to sustain the explosive double-digit profitgrowth in the next decade
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landscape‚ the roar of an engine sounding like a thunder clap and the polish of chrome doing its best to imitate lightning. d) Harley-Davidson is a great example of a company that has built strong brand equity and is able to charge more for their motorcycles. Harley-Davidson argues that they sell an experience and the bike just happens to be a fundamental part of that experience. When you buy a Harley-Davidson it’s not just the bike you’re buying‚ your buying into a lifestyle. It is very well depicted
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Background of Situation Thorr Motorcycles is a company that manufactures 200‚000 motorcycles a year. It also licenses T-shirts‚ shoes‚ leather goods‚ toys‚ and other consumer items. The company currently has a high-brand image manufacturing high-end motorcycles and owns approximately forty percent of market share. The challenge for Thorr is that the industry is growing‚ but sales of its high-end product are decreasing. The reason for this loss of market share is that the target
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