The current motorcycle market in Vietnam is developing with high competition among various manufacturers which have a lot of marketing strategies to attract target customers. Yamaha has made a lot of effort to expand the product which ensure the quality as well as reasonable price. With the same background of macro environment in the same market‚ there are many competitors that can be listed out as Honda‚ Suzuki…etc. targeting at extended problem solving‚ in other words‚ complex buying behaivours
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Harley Davidson Perfume The positioning of a brand is a company value that can be limitless‚ often being superior that the product itself. This is the case of HD motorcycles‚ where the symbol of extreme masculinity and liberty in the road had been built up after 107 years in the motorbike industry‚ making the company have the 50 % of market participation in cruisers line‚ beating the Japanese competition‚ who have higher technology products‚ with more powerful engines and with way lower prices
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Harley-Davidson started its revitalization program with the government help. Harley-Davidson Inc. had $1.04 billion net income (up 8.7% from ’05) it sold 349.196 units to retailers (21‚7 % abroad) and it has a domestic market share of 49‚3% for heavyweight motorcycles. S.W.O.T Analysis Strengths & Opportunities • • • • • Strong image Brand loyalty Strong investment in research and Customization The only American manufacturer Created Subculture Weaknesses & Threats • • • • • Small Company Not the best Engines
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the stake in the stock market. The Japanese auto major will exit the JV through a series of off market transactions by giving the Munjal family an additional 26% share. Honda‚ which also has an independent fully owned two wheeler subsidiary (Honda Motorcycle and Scooter India (HMSI) will exit Hero Honda at a discount and get over $1 billion for its stake. The discount will be between 30% and 50% to the current value of Honda’s stake as per the price of the stock. The Munjal family plans to compensate
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growth of 17% over the corresponding previous. The two-wheeler sales have witnessed a spectacular growth trend since the mid nineties. The two-wheeler industry in India has been in existence since 1955. It consists of three segments viz.‚ scooters‚ motorcycles‚ and mopeds. The increase in sales volume of this industry is proof of its high growth. In 1971‚ sales were around 0.1 million units per annum. But by 1998‚ this figure had risen to 3 million units per annum. Similarly‚ capacities of production
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Case: Harley-Davidson: Chasing a New Generation of Customers Despite record sales in 2006 and a commanding share of the heavyweight motorcycle market for the previous decade‚ Harley Davidson had to take new action to maintain its growth. Although the company enjoyed continued growth in the 2000s and its brand image was strong‚ its core customer base of Baby Boomers was aging. In 1987‚ the median age of a Harley-Davidson customer had been 35; by 2007‚ it was 47. Hence‚ Harley Davidson’s major
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HARLEY DAVIDSON‚ INC. SEDA AÇIKSÖZ SÖYLER 201180013 ORGANIZATIONAL PROFILE Brief History They began to make motorcycle first with two families “Harleys and Davidsons” . After the World War I‚ they became the market leader becasue of their sole competitor influenced from the Great Depression and closed. Up to 1970s they were sole motorcycle manufacturer and merged with AMF. Up to 2000s their Japanise competitors presented a threat and also they had quality
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discuss future models. Transition: Now ill tell you where BMW began. Body: I) BMW began its roots during WW1 where it manufactured airplane parts in 1917. a) In 1918 because of the signing of the treat of Versailles BMW was forced to switch to Motorcycles and then cars in 1929 (BMW Website). b) After the first WW came the second where BMW had to turn back into making airplane engines again. c) At the end of the war they were left in deep financial trouble and had to liquidate most of their assets
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events. 4) Creating spontaneity during the ride. 5) Increased participation of employees on the rides. These new initiatives would help us better understand customer needs and build long lasting relationship with customers. A Harley-Davidson motorcycle is more than just a mode of transportation or ordinary product. It’s an American icon that is much loved and recognized around the world. So‚ while we are dedicated to continuous innovation‚ we have opted for evolution more than revolution to
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inked a joint venture and the world’s single largest motorcycle company was born. Hero Honda Motors Limited (HHML) is the World No. 1 two wheeler company and one of Honda Motor Company’s most successful joint ventures‚ globally. HHML’s performance was nothing less than a revolution on two-wheels. Hero Honda has sold over 15 million motorcycles and has consistently shown a double digit growth since its inception. Today‚ every second‚ a motorcycle sold in the country is a Hero Honda. In two decades
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