Limited‚ based in Delhi‚ India‚ is the world’s third largest manufacturer of motorcycles after Honda and Yamaha. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Honda of Japan. It has been the world’s biggest manufacturer of 2-wheeled motorized vehicles since 2001‚ when it produced 1.3 million motorbikes in a single year. Hero Honda’s Splendor is the world’s largest selling motorcycle. Its 2 plants are in Dharuhera and Gurgaon‚ both in India. Third plant at Haridwar
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increased to a very large extent. The sales of the two wheeler in 1950 were merely 900 units‚ whereas now the sales have gone up to millions. The two wheeler market mainly consists of scooterette and motorcycles. The motorcycles segment forms 65% of whole of two wheeler segment. Whereas earlier the motorcycles had a very small share in the two wheeler segment but with the collaboration of Indian and Japanese companies (Honda‚ Suzuki‚ and of Kawasaki) the share has increased tremendously with reason being
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American motorcycle market. Honda entrenched firmly in the market of motorcycles & it has been called (Honda-Phenomenon) Honda focused mainly on the lightweight motorcycle segment as a new segment that has been went unnoticed well by Harley-Davidson. Other Japanese firms such as Yamaha‚ Suzuki and Kawasaki soon followed & entered to this growing market. Following the entrance of Japanese firms into the market‚ the demand for motorcycles grew rapidly day-by-day (Less than 400‚000 motorcycles were
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An international company is one that engages in any combination of activities‚ from exporting/importing to full-scale manufacturing‚ in foreign countries. A multinational corporation‚ on the other hand‚ is a highly developed international company with a deep involvement throughout the world‚ plus a worldwide perspective in its management and decision making. The following list will a include a list of company in their stages of international development. Stage 1 (Domestic Company): The primarily
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When it comes to motorcycle safety‚ helmets get a lot of attention. This is for good reason. The human skull is easily injured by impacts against the road pavement. On the other hand‚ motorcycle riding glasses don’t get the same attention as helmets. Part of this is that many people think of riding glasses as being little more than sunglasses -- an accessory that increases comfort and makes you look cool. Experienced bikers know that motorcycle riding glasses are safety devices much like helmets
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INTRODUCTION INTRODUCTION The Global market for two-wheeler has shown tremendous growth over the past decade. In 2008 world sales to two-wheelers is 27million. Looked at more closely however the geographic spread of this growth is very uneven‚ Asia has accounted for the vast majority of the growth‚ sales in the entire region growing more than three folds over the past decade. China and India alone have accounted for over the half of the world’s two-wheelers
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Strategic Analysis [pic] Table of Contents I. INTRODUCTION A. Brief History 1. Harley-Davidson 2. The Motorcycle Industry B. Harley-Davidson 1. Mission Statement 2. Vision Statement D. Problem Statement 1. What is the Future of Harley-Davidson? II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4. Future of the Industry B. Competitive Analysis 1. Industry Attractiveness and Barriers 2. Key Success
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loyal customers. The company has established the brand to represent quality‚ a lifestyle and a certain attitude. These things add to the value that Harley-Davidson brand represents. When one thinks of Harley-Davidson‚ one thinks of extraordinary motorcycles‚ luxury‚ courage‚ independence‚ freedom‚ and individualism. All of these and the promise of an adventure and the ride of a lifetime are just some of the qualities customers have come to expect from the Harley-Davidson brand. Judging by the number
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methods. HOG overcomes the wide differences in its membership by focusing on their common passion‚ motorcycle riding. While members get to meet fellow enthusiasts‚ Harley gets to keep their attention on Harley. As it cannot compete with Japanese imports on price‚ and perhaps quality‚ Harley has to focus on its brand. HOG builds brand community and dispels the old image of Harley owners as Hell’s Angels gangs. In fact‚ Harley has been so successful in building its brand that BusinessWeek ranks it as the
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Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR TVS Bhopal | 21 | 5. A. | Objectives | 21 | 5. B. | Key
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