BS 3149 Research Methods in a Hospitality Context Student ID: 1116639 Robert Gordon University Business Hotel Management School BA Hotel and Hospitality Management Course Research Methods in a Hospitality Context Motivation of people to visit themed hotels Module Co-ordinator: Heather Robinson
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Instagram a Major Marketing Tool For Hotels Instagram is a social networking app‚ lunched in October 2010‚ where you can share photos and videos online. This app was created by Kevin Systrom and Mike Krieger and was then acquired by Facebook for $1 million. It is easy to use and can make any one a professional photographer. The app is free to download and use‚ simply take a photo‚ add a digital filter and a caption with hashtags‚ upload and reach out to over a 100 million users. Instagram in
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Qn 1a) Describe how you think Wernie will make sure that the way he manages the hotel is appropriate to the way it competes for business; Penang Mutiara‚ being one of the most prestigious hotels in Penang‚ have managed to secure a foothold in this lucrative and highly competitive environment. Wernie has the vision and very clear focused beliefs about the importance of running an effective operation where customers have every right to demand for first class service which they are obliged to provide
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The hotel industry is a mature and saturated industry that generally requires firms to maintain substantial overhead (high fixed costs)‚ substantial capital property‚ and brand reputation to successfully compete for fluctuating market shares. As a result‚ rivalry is high and there is little room for new entrants in the fiercely competitive and economically sensitive hotel industry. In some geographical locations‚ even suppliers can pinch firms in the hotel industry driving up cost and decreasing
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The Elements of Hotel Marketing What are the key elements of hotel marketing? How can a hotelier know if their marketing people are set up to do a good job? In the highly specialized world of hotel marketing there are certain points that must be taken into account by any hotelier intending to check his marketing efforts. While we could be infinitely more complicated and detailed in this article we’ve summed it up to the four main elements of hotel marketing for use by a hotelier trying to improve
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Away from Home Any trip away from home can be fun‚ but camping deep in the woods is much different than a relaxing stay at a hotel. Camping has a much different environment than staying in a hotel. Hotels have luxury and relaxation that camping does not offer. Some hotels have the option of massages‚ and room service. While camping deep in the woods‚ miles away from any civilization‚ what is packed is what is used. Showering in the lake is normal for us campers‚ compared to the spa in a hotel
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LGM 201/205 Procurement at Betapharm Corp. Question: Can Betapharm use the Emptoris ePass system to source both‚ hotel rooms and malic acid? Solution 1: Use ePass for all procurement of hotel nights and malic acid. Pros: • Unified procurement process • Larger potential cost savings • More diverse supplier base Cons: • Less flexibility in choosing suppliers • Less intimate knowledge of suppliers • Risk of alienating current suppliers Solution 2 : Use ePass for procurement of
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FOUR SEASONS HOTEL vs. MANDARIN ORIENTAL HOTEL Bander Alsowaida Sami Basuliman Ta-Wei Chuang Sharda Del Rio Meihan Dong Xiaoxing Liu Anand Mehta FOUR SEASONS HOTEL vs. MANDARIN ORIENTAL HOTEL Bander Alsowaida Sami Basuliman Ta-Wei Chuang Sharda Del Rio Meihan Dong Xiaoxing Liu Anand Mehta EXECUTIVE SUMMARY Luxury industry became a commodity for some customer. In order to achieve the customer satisfaction‚ most hotels tiring there best to serve their customer need. In this
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MGT103 Case Study Report The Shangri-la Hotel Francesca Donovan Identify any Loyalty Programs and evaluate the effectiveness of it? In the past the hospitality industry offered loyalty programs‚ usually formed with an alliance such as an airline. Due to the fact airlines have segregated themselves and formed their own frequent flier points‚ the hotel industry has been forced to produce programs for themselves. Loyalty programs within the hotel industry are ensuring customer satisfaction
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This paper will discuss the pros and cons of Web access to databases in tourism ecommerce. As one of the fastest growing companies in the world‚ travel and tourism corporations are relying in the ecommerce for their businesses providing customers immediate access in some cases to real time databases in order to book their flights‚ hotel rooms‚ car rentals. Some of the "Pros" within the travel and tourism industry is having instant database access to look for good deals when vacationing. In most
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