MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)
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innovation – typically about one third of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands which are: Finish‚ Lysol‚ Dettol‚ Vanish‚ Woolite‚ Durex‚ Calgon‚ Airwick‚ Harpic‚ Bang‚ Mortein‚ Veet‚ Nurofen‚ Clearasil‚ Strepsils Gaviscon‚ Mucinex‚ Scholl and French’s‚ and they account for 69% of net revenue. The company operates through eight business segments: fabric care‚ surface care‚ health and personal care‚ home care‚ dishwashing
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Block 6‚ PECHS‚ Karachi. Tel: 111-312-312 URL: www.hyeworth.com Promotional Marketing Event Management Experiential Marketing • Brand Activation Special Channel Distribution GSK LG HOM Group National Foods LU Hamara Karachi Nokia Mortein Veet Gillette Hallmark Shell Telenor Nestle Reckitt Benckiser Haleeb Foods TIGI Hair care Millac Foods Novartis Searle 3M Samsung Mobilink Bayer CropSciene Brand Brigade 37 K Phase 2‚ Comercial Market DHA‚ Lahore. Tel: +92-42-35709971-73
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Shoe care products with no Competition until 1990. The company has been producing house hold & personal products which are categorized in to Pest Control‚ Shoe Care‚ Antiseptics‚ Lavatory Care‚ Floor Care‚ Fabric Care & the Bands including Dettol‚ Mortein‚ Harpic‚ Disprin‚ Robin. The history of Cherry Blossom as a Brand for hundred years has been the Market leader with a Market share of 75%. Its Market Share was reduced after the entering of the Brand “KIWI” a product of Sara Lee one of the Core brands
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ADVERTISING IN CONTEMPORARY SOCIETY 5 M’S OF ADVERTISEMENT ADVERTISEMENT – MISSION - MESSAGE - MEDIA - MONEY - MEASURE Advertising in the Indian economy (Chapter 1) Advertisement in general is referred to as any paid nonpersonal presentation of a product or a service by an identifiable sponsor all advertisement campaigns are influenced by five major elements
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An Overview of the FMCG Industry in India chillibreeze writer — Shital Vakhariya Looking for more info Read our more comprehensive report of the same at: India-Reports Read more about Discount Retailing | | | What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently
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HBR.ORG Bart Becht is the CEO of Reckitt Benckiser‚ headquartered in Slough‚ England. Building a Company Without Borders AN ITALIAN IS RUNNING THE UK BUSINESS A DUTCHMAN IS RUNNING THE U.S. BUSINESS AN AMERICAN IS RUNNING THE GERMAN BUSINESS by Bart Becht A FRENCHMAN IS RUNNING THE RUSSIAN BUSINESS AN INDIAN IS RUNNING THE CHINESE BUSINESS A BELGIAN IS RUNNING THE BRAZILIAN BUSINESS T THE IDEA You may never have heard of Reckitt Benckiser‚ but in the past few years the company
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Case Study Competition 1 EVENT FORMAT Stage 1: Participants of each college must battle it out amongst themselves to decide the best team. Campuses are free to decide their evaluation criterion. Stage 2: The Best Entry from each college must be uploaded on www.rb.com by 23:59:59‚ 3rd November‚ 2011. This may be routed through the Placement Team/General Secretary. Stage 3: Grand Finale – Held at North Campus‚ Delhi University for the best 6 teams on 17th November‚ 2011. RULES AND REGULATIONS
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1. Usage of the brand DETTOLgives rise to manyemotions in the consumers’ minds. Frommaking them feel safe and secure about thewell‐being of their family to making the motherfeel that she has done the best for herfamily‚ the brand evokes positive imageries andemotions. Thus‚ it is only fitting that the brand’stagline says ‐ Be 100% Sure. 2. Reckitt Benckiser• Reckitt Benckiser plc is a British multinational consumer goods company headquartered in Slough‚ United Kingdom.• Formed in December 1999
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Contents 1 History 2 Present Environments and Culture 3 Visions and Mission 4 Employment Hierarchies 5 Commitments 6 Develop Strategy Marketing Sales Finance Operational INTRODUCTION TO COMPANY Reckitt Benckiser is a British global consumer goods company‚ making and marketing home‚ health and personal care products. Headquartered in Slough‚ near London‚ UK‚ it has operations in over 60 countries‚ including 42 manufacturing facilities‚ and sales in nearly 200countries. RB is ranked
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