BU1008 Marketing Fundamentals – SP51 JCUS: In-class Case Presentation (Tutorial - Group) and Written Case Study (Individual) |Session/ Week |Content |Readings |Case Study |Case Study Questions to address in in-class presentation (group) and |Additional In-Class Tutorial Activities | | | | | |written assignment (Individual)
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Shalini Shukla 18 Apr 2012 In the last two decades‚ India has gone from being one of the least globalised economies in the world to one of the most dependent on international commerce. “Our markets are more open‚ we enjoy a wider range of consumer items than ever‚ and those who go abroad (far more than ever before) finance their travel expenses with foreign exchange‚” says Shashi Tharoor‚ elected member of the Indian Parliament from the Thiruvananthapuram constituency in Kerala and former Minister
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Introduction Workforce planning is a term used to describe the planning process undertaken to ensure an organisation has the right people‚ with the right skills‚ at the right time. It is simply a methodical process that documents the directions in which a work area is heading and provides managers with a tool for making human resource decisions now and into the future. Planning human resource requirements is one of the biggest challenges for businesses and their leaders‚ and takes into account not
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Case Analysis: 961 Beer: Launching A Lebanese Brewing Company Introduction 961 Beer has a fascinating history which illustrates to aspiring entrepreneurs that with hard work and determination‚ even crazy business ideas are able to succeed. At a time when building were being destroyed and the city of Beirut‚ Lebanon was in shambles‚ the founders of 961 Beer decided to move forward with founding Lebanon’s first craft brewing company – a surprising fact because this region of the world begin the tradition
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exposure to accumulated training over time can also add value to an organisation’s knowledge base. Furthermore‚ the concept of an age-balanced workforce implies that the complementary strengths of younger and older generations are recognised and utilised within human resource planning (Brooke‚ 2003). The increased human resource costs of the younger workforce may potentially be countered by their currency of technical skills‚ which‚ may in turn be balanced by the experience and stability that older
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preferences because "ignorance‚ ambition‚ selfishness and all other human passions tend to cause the general interest to be lost sight of..." However‚ as a result of modern growth and expansion of businesses in a globalized economy‚ corporations became more complex‚ providing manager with the problem of controlling and organising economic activities. It also resulted in the re-examination of using classical management theories in explaining the new social arrangement‚ as classic writers focused on rationality
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Managing a Multigenerational Workforce Monash University Jason Cheah Introduction A multigenerational workforce can present many challenges for organizations of today and are fast becoming a prominent issue for Australian HR managers. An ageing workforce and continual technological innovation are the main reasons attributing to the issues associated with a multigenerational workforce. To remain competitive organizations will need to utilize such a workforce to their advantage and this
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created an illusion of a smaller world. At the same time‚ they have eliminated some of the physical boundaries that separate us. As a result‚ people all around the world are more capable of doing business with one another and the workforce has turned into worldwide melting pot of people. Is this diversity amongst the workforce a good thing? What about at an organizational level? I’ll look at 2 things; a study conducted by Bendick‚ Egan‚ and Lanier and a Tesco case study. I’ll summarize their conclusions
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and (3) process that must be in place for successfully differentiating your workforce. Jack Welch’s 20-70-10 Differentiation Framework No other principle brings more controversy‚ and is more misunderstood than Jack Welch’s 20-70-10 differentiation framework. In a 2005 USA Today online interview posting‚ Jack Welch was asked if his view on differentiation had softened since having a heart attack and attending church more frequently‚ with the implication that differentiation is inherently amoral
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Managing Diversity: Multigenerational Workforce Abstract Managing a 21st century labor force is becoming more complex as the marketplace becomes increasingly global. It is vital that organizations understand the challenges and benefits of effectively managing a diverse workforce in order to maintain a competitive advantage. While diversity in the workplace can take many forms (race‚ gender‚ religion‚ etc.) this paper specifically examines generational diversity. This is the first time in
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