There was no question if advertisers should use visual rhetoric‚ but how they should use it in this specific advertising theme. McDougall‚ W. (1926) An Introduction to Social Psychology (Revised Edition) Nedeljković‚ M. (2001) Marketinški priručnik‚ Serbia‚ Novi Sad‚ Dnevnik novine i časopisi. Rot‚ N. (1968) Socijalna psihologija‚ Serbia‚ Beograd‚ Rad. Scott‚ L.M. (1994) Images in Advertising: The Need for a Theory of Visual Rhetoric‚ The Journal of Consumer Research‚ Vol. 21‚ No. 2 (Sep.‚ 1994)‚ pp
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Influences on teenagers’ morality Moral decisions are an important aspect of the growth and development of teenagers. There are many factors that influence a young person’s decisions; the biggest factor may be a teenager’s parents. Today’s parents are moving away from the old adage “do as I say‚ not as I do‚” as they realize that their actions and behavior may be a bigger influence on their children than previously thought. 1. Sex and Teen Pregnancy * The rate of teen pregnancy is
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Public morality is often referred to as moral and ethical standards that are enforced in a society‚ by the law‚ the police‚ or social pressure‚ and applied to public life‚ to the content of the media and to conduct in public places. Public morality usually involves the regulation of sexual matters‚ which include prostitution and homosexuality‚ but it also addresses the issues of nudity‚ pornography‚ the acceptability of cohabitation before marriage‚ and the protection of children (Wikpedia‚ 2006)
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Abstract The paper delves into the topic of ethics and morality. It would try to understand the concept of ethics and morality and the difference between the two concepts. In the paper I would analyse what motivates human behaviour and choices and why those choices can never always be moral and ethical. I will analyse some ethical and moral theories that provide guidelines for ethical human behaviour and critically assess them with the aid of real life examples‚ to determine whether it is possible
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Can profitability and morality coexist? Explain the statement in detail The largest companies in the nation have evolved over the years to find more ways to streamline operations‚ reduce waste‚ increase the productivity of their employees‚ preached corporate ethics to their employees‚ try to be involved with local communities by giving to the local youth clubs or donations to a regional cancer research center. But is this to be a good citizen of the community‚ or is it a show? There’s a view
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Morality in Politics Civic virtue is the formation of habits of personal living that are claimed to be important for the success of the community. This term was important to Aristotle’s theories on politics. He felt that all humans should take pleasure in civic virtue and that it was essential for living “the good life”. Today‚ our democratic government is well-suited to promote civic virtue and participation of all people in the country. Although times have changed since Aristotle’s days‚ this
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The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising Laura M. Buchholz Robert E. Smith This paper investigates the role of involvemeni in deurmmitxg consumer response to radio and TV commercials. Afur reviewing reletani Uterature. a summary model thai focuses on the amount and type of cognitive elaboration and subsequent ejects on consumer recognition of the brand and message points is presented. Hypotheses are developed that predict interaction ejfects
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Law and Morality Sir John Salmond described the law as ‘the body of principles recognised and applied by the state in the administration of justice’. They are a set of rules and boundaries that are established by authorities which must be obeyed‚ otherwise‚ a sanction may be given. Morals are beliefs‚ values and principles that are set by society or part of a society‚ determining what is right and wrong. Phil Harris stated that they are “standards of behaviour”. Unlike legal rules‚ compliance with
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Daeja Smith Mr. Bombard English 1102 3/1/2016 Morality: 1600s Austria vs the Current World The world is full of activities‚ some of which leave a lot to wonder whether individuals value the concept of morality. Morality refers to the ability to do that‚ which is perceived right and universally acceptable. Morality plays a critical role in a person’s decision-making process. In Mark Twain’s story‚ “The Mysterious Stranger”‚ morality remains a common theme emphasized among the characters and forms
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Frankenstein: Morality Morality. It has been questioned by people‚ honored by people and revered since the beginning of time. Yet even today not one person can say what is morally right. It is a matter of opinion. It was Dr.Victor Frankenstein’s opinion that it was alright to create a "monster". Frankenstein’s creation needed a companion. Knowing that his first creation was evil should the doctor make a second? With the knowledge at hand‚ to Dr.Frankenstein‚ it is not at all morally
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