-Case Study Analysis- | NutraSweet in China | Sandra Burga | MARKETING MANAGEMENT 658.22 Professor Stephen Rapier Pepperdine University MARKETING MANAGEMENT 658.22 Professor Stephen Rapier Pepperdine University I. History Back in 1994 NutraSweet’s Consumer Products division (CPD) considered entering the growing China market. Their intent was to take advantage of the growing Chinese market and expand their brand developing a new sector of brand followers. The CPD perceived
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Food Inc. opens in an American supermarket and draws attention to the unnatural nature of year-round tomatoes and boneless meat. It pulls aside the curtain that is concealing the truth about food from the consumer. After the brief intro‚ the movie shifts its focus to the topic of fast food and its impact on the meat industries. Fast food virtually started with McDonald’s. When they decided to simplify their menu and hire employees that repeated one task over and over for minimum wage‚ the result
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the ‘body’ of facts that exists in the mind of the general public. It is also the means of establishing controversy” But the Science CAN BE Wrong: influences from Society and Culture Assumptions: the herbicide “alachor” by Monsanto (an agro-bio-chemical company); Monsanto scientists look at risks differently than the scientists from Environment Canada. They look at risks as “relative to benefits” Biases: Baboon studies in mid-part of last century‚ ‘males foster cohesion of troop…’ because fit
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The Seeds of Destruction The main objective of my project is to explore in depth‚ how the bio-piracy and biotech patent system affect the life of indigenous people of Third World countries‚ in relation to their rights to natural resources and knowledge that they have developed in common over centuries. I would focus on few important issues‚ including the enclosure of natural commons‚ such as seeds and plants on one hand‚ and the exploitation of the worker‚ his labor and knowledge about them‚ on
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of plants or animal feeds.” Pesticides Industry: Global Perspective The world pesticide industry is dominated by nine multinational basic producers from the United States and Western Europe; they account for nearly one-half of the total output. Monsanto‚ Bayer‚ DuPont‚ Dow agro science‚ BASF‚ in the top ten is AgrEvo‚ a joint venture of Hoechst and Schering. Producers in the second tier (annual sales below $1billion) include Sumitomo‚ Sandoz‚ FMC‚ and Rohm & Haas. Expenditures on herbicides accounted
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(GMFs) may have a longer shelf-life‚ enhanced nutrition‚ or be resistant to drought. One company that holds the majority of GMO patents is Monsanto‚ which has engineered genetically modified food crops that resist herbicide spraying (called Roundup Ready soybeans and corn). These products have proven to be a remarkable economic success‚ both to farmers and to Monsanto‚ increasing yields while effectively decreasing the use of herbicides. So‚ you may ask‚ what is the controversy? Supporters of GMOs
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Harvard Business School 9-794-079 Rev. November 13‚ 2000 Bitter Competition: The Holland Sweetener Company versus NutraSweet (A) In late 1986‚ the Holland Sweetener Company (HSC)‚ based in Maastricht‚ the Netherlands‚ was preparing to enter the European and Canadian aspartame markets. Aspartame‚ a low-calorie‚ high-intensity sweetener‚ had been discovered in 1965 by G.D. Searle & Co.‚ a U.S. pharmaceuticals company. After having secured a number of patents on its discovery‚ Searle had gone on to
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Robert Singleton Allison Armentrout Response 2 17 Sept 2013 Did You Know? Is it hard to believe that there is a battle going on about food before it goes to the store? Or even before it goes to the processing plant? Which is also involved. Well after watching Food Inc.‚ that was narrated by Michael Pollen‚ you will find out how that burger started‚ from the industrial farm to the processing plant to the restaurant and supermarket. From the way the cow‚ chicken‚ and pig is raised‚ fed‚ and housed
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been transferred into corn‚ enabling the corn to produce its own pesticides against insects such as the European corn borer. For two informative overviews of some of the techniques involved in creating GM foods‚ visit Biotech Basics (sponsored by Monsanto) http://www.biotechknowledge.monsanto.com/biotech/bbasics.nsf/index or Techniques of Plant Biotechnology from the National Center for Biotechnology Education http://www.ncbe.reading.ac.uk/NCBE/GMFOOD/techniques. ________________________________________________________________________1
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1. How has technology been applied to the food production process? Give/describe at least 3 examples. In the last 50 years‚ technology has completely changed the way we eat. When we think about farming‚ we think red barns‚ green grass‚ free-roaming animals‚ etc. Farming‚ now-a-days‚ is far different than the image the industry has lead us to believe. Farming has become a highly industrialized and mechanized business. The reality is our food is no longer coming from farms; it’s coming off assembly
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