KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. In the midst of the depression‚ Harland Sanders who was born just outside Henryville( Indiana)‚ opens his first restaurant in the small front room of a gas station in Corbin‚ Kentucky. Sanders serves as station operator‚ chief cook and cashier and names the dining area "Sanders Court & Café. In 1936‚ Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary Kentucky Colonel in recognition
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CHAPTER 12 MONOPOLISTIC COMPETITION AND OLIGOPOLY REVIEW QUESTIONS 1. What are the characteristics of a monopolistically competitive market? What happens to the equilibrium price and quantity in such a market if one firm introduces a new‚ improved product? The two primary characteristics of a monopolistically competitive market are (1) that firms compete by selling differentiated products which are highly‚ but not perfectly‚ substitutable and (2) that there is free entry
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1. McDonald Product : value-priced ‚ fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a fair price) 3. Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g. retail areas‚ airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King‚ Subway etc.. 4. Promotion: McDonald has engaged
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McDonald’s Corporation McDonalds Corporation is a centralized International company which operates in the fast food industry supplying hamburgers‚ french fries and other consumable items using standardization‚ heavy expansion and branding as the driving force. McDonalds operates in over 121 countries and has over 30‚000 restaurants worldwide serving over 52 million customers a day. Its development from a drive-in restaurant in San Bernardino‚ California‚ to famous fast food chain restaurants of
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Mc Donald’s Products and Services. McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
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1 The Business Strategy of Mcdonald’s As one of the most successful fast food chain in the world‚ throughout the development of McDonald’s‚ we could easily identify many successful business strategy implementations. In this paper‚ I will discuss …........‚ which linked to the company’s structure and external environment. This paper is organized as follows: In the first section‚ I will give brief introduction to …....... In the second section‚ I will analyze …............. I will then analyze
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Market Entry Strategies Final Paper Kentucky Fried Chicken’s Market Entry in China Company Background KFC‚ the largest fried chicken chain and the second largest restaurant chain in the world‚ currently has more than 17‚000 outlets in 115 countries worldwide. The chain primarily sells fried chicken pieces‚ chicken related products such as sandwiches and wraps‚ and other side dishes such as fries‚ desserts and soft drinks. KFC’s fried chicken pieces and related products are made with special
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Case 1-2: “McDonald’s Expands Globally While Adjusting Its Local Recipe” Discussion Questions: 1) McDonalds has a mixed global marketing strategy that combines Globalization and the ability to act local. Globalization refers to developing a marketing strategy as if the world is a single entity and to sell the same product with same promotion‚ same packaging all over the world regardless of geographic‚ demographic‚ political‚ social and cultural differences. McDonald’s global marketing strategy
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food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position in China is one of its main strengths
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efficiency of the restaurant owned by the brothers and suggested an idea to open similar restaurants to Richard and Maurice McDonald. Kroc suggested that they franchise the restaurants throughout the United States‚ however‚ the brothers were hesitant and as a result‚ Ray Kroc offered to do it for them himself. McDonald’s has been in existence since the 1930’s and in 1948‚ the McDonald brothers shut down the carhop drive-in to become a self-serve operating restaurant. McDonald’s was incorporated in 1955
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