Norges Handelshøyskole Bergen‚ Spring 2011 Master Thesis within the main profile of International Business Thesis Advisor: Professor Svein Ulset Title: International Modes of Entry Subtitle: The Case of Disney By‚ Carlos Gonzalez Hernandez This thesis was written as a part of the master program at NHH. Neither the institution‚ the supervisor‚ nor the censors are -through the approval of this thesis- responsible for neither the theories and methods used‚ nor results and conclusions drawn
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Master of Science in Business Level of qualification Master degree ECTS credits 120 Programme duration 2 years Mode of study Full Time Study place Bodø Responsible faculty Bodø Graduate School of Business Study programme director Konstantin Timoshenko E-mail address kti@uin.no Telephone 75517914 Student advisor Ellen Abelgård eab@uin.no Language of instruction English Admission requirements Higher Education Entrance Qualification (for Master programmes also completed Bachelor´s
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FACULTY OF ECONOMICS & BUSINESS Syllabus for MASTER OF BUSINESS ADMINISTRATION (Semester: I - IV) (Under Credit Based Continuous Evaluation Grading System) Examinations: 2012–13 GURU NANAK DEV UNIVERSITY AMRITSAR Note: Copy rights are reserved. Nobody is allowed to print it in any form. Defaulters will be prosecuted. 1 MBA (SEMESTER SYSTEM) (Under Credit Based Continuous Evaluation Grading System) Eligibility: The University shall undertake the instructions for Master’s Degree
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Unit I LESSON 1 Concept of Corporate Strategy LESSON OUTLINE Introduction What is strategy? Why corporate strategy? Levels of strategy Crafting a strategy An ongoing process Summary Self assessment questions Activities References LEARNING OBJECTIVES After reading this lesson you should be able to Define and understand the concept of corporate strategy Identify the different levels of corporate strategy Examine the reasons for developing strategies See corporate
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A work project‚ presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA - School of Business and Economics Quinta da Galharda Hotel & SPA Business Plan Ana Raquel André Poço Student Number 639 A Project carried out on the Master in Management course‚ under the supervision of: Prof. Filipe Castro Soeiro Lisbon‚ June 2012 Table of contents 1 Executive Summary .........................................................................
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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INVESTMENT VALUATION: SECOND EDITION I will be putting my entire second edition online‚ while the book goes through the printing process - it will be available at the end of the year. This may seem like a bit of a free lunch‚ and I guess it is. I hope‚ though‚ that you can do me a favor as you go through the manuscript. If you find any mistakes - mathematical or grammatical - could you please let me know? It would help me ensure that the typos do not find their way into the final version. Chapter
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