Demand Estimation for Britannia Biscuit Industry 1.Introduction: Our objective was to study the demand variation of Britannia Biscuits in India with respect to certain variables like‚ Price‚ Price of the substitute (Parle Biscuits)‚ Income of Consumer and Population. To achieve this we assume all other factors like Tastes of Consumer‚ Advertising etc are constant. The biscuit industry is taken as a whole without differentiating between various segmented brands. To arrive at the demand function of
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ZENITH International Journal of Business Economics & Management Research Vol.2 Issue 5‚ May 2012‚ ISSN 2249 8826 Online available at http://zenithresearch.org.in/ RETAILERS ATTITUDE TOWARDS BRITANNIA BISCUITS (A STUDY WITH SPECIAL REFERENCE TO RURAL AREAS OF TIRUNELVELI) F.MOHAMED SABURA*; DR.T.VIJAYAKUMAR**; ABDUL HAMEED*** *Research Scholar‚ Manonmaniam Sundaranar University‚ Tirunelveli‚ India. **Professor & HOD‚ PET School of Management Studies‚ PET Engineering College‚ Vallioor‚ Tirunelveli
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pocket. The project has been carried out to have an overview of Mcvities and to understand the consumer’s perception about Digestive biscuit in the context of product’s use‚ brandname‚ health‚ availability‚ quality‚ size etc and find out their preferences on the selection of particular biscuit brand. Significance of the project is to find out the growth of digestive biscuit in modern trade and also to provide the key information about the consumer’s preference. FMCG is an acronym for Fast Moving Consumer
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2. Buying biscuit with VISA credit card Criterion A –The issue and stakeholder(s) (a) Describe one social/ethical concern related to the IT system. In a process of buying biscuits wRith VISA credit card‚ there is some social issues. Firstly some credit card require annual charge which is paid per year‚ that is needed even we don’t pay anything with the card. Hence we have to pay money for just having those credit card. And another issue is leakage of some sensitive information from each side; consumer
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1. HISTORY- PARLE PRODUCTS The original Parle Company was split into three separate companies‚ owned by the different factions of the original Chauhan family. • Parle Products‚ led by Vijay‚ Sharad and Anup Chauhan (owner of the brands Parle-G‚ Melody‚ Mango Bite‚ Poppins‚ Monaco and KrackJack) • Parle Agro‚ led by Prakash Chauhan and his daughters Schauna‚ Alisha and Nadia (owner of the brands such as Frooti and Appy) • Parle Bisleri‚ led by Ramesh Chauhan In 1929 a small company by the name
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What were the primary uses of Auschwitz from an architectural stand point and the history and tragic event of the site in question. Auschwitz was a place where many tragedies took place‚ from the most unthinkable ways of torture to ruthless cold blooded murder and prosecution. To cover up such an inconceivable thing would be almost impossible‚ though an attempt to erase such a scarcely credible act of callousness would be vital to avoid facing repercussions of wrong doing. As the Soviet Infantry
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HISTORY OF PARLE-G A long time ago‚ when the British ruled in India‚ a small factory was set up in the suburbs of Mumbai City‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called PARLE PRODUCT‚ survived and succeeded by adhering to his quality and improvising from time to time. A decade later‚ in 1939‚ Parle Product began manufacturing biscuits‚ in
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RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
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History (from Greek ἱστορία - historia‚ meaning is about an umbrella term that relates to past events as well as the discovery‚ collection‚ organization‚ and presentation of information about these events. The term includes cosmic‚ geologic‚ and organic history‚ but is often generically implied to mean human history. Scholars who write about history are called historians. History as well as ancient geometrical applications of history can also refer to the academic discipline which uses a narrative
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History and geographyFrom Wikipedia‚ the free encyclopedia This article is about the academic discipline. For a general history of human beings‚ see History of the world. For other uses‚ see History (disambiguation). Historia by Nikolaos Gysis (1892) Those who cannot remember the past are condemned to repeat it.[1] —George Santayana History (from Greek ἱστορία - historia‚ meaning "inquiry‚ knowledge acquired by investigation"[2]) is an umbrella term that relates to past events as well
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