SUMMER TRAINING PROJECT REPORT (MBA - 035) ON ³STUDY OF RETAIL OUTLET COVERAGE IN RESPECT OF SUPPLIES OF PRIYAGOLD BISCUITS¶¶ AT SURYA FOODS AND AGRO PVT.LTD. LOCATION- NOIDA Submitted in Partial Fulfillments of Master of Business Administration (MBA) Programme: 2009 -11 Of Uttar Pradesh Technical University‚Lucknow SUBMITTED BY NAME-ROHIT PATHAK MBA - 3rd SEMESTER ROLL NO. - 0901470045 Faculty of Management Science Shri Ram Murti Smarak College of Engineering & Technology‚ Bareilly
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EXECUTIVE SUMMARY FOR BISCUIT INDUSTRY IN INDIA • Biscuit industry in India in the organized sector produces around 60% of the total production‚ balance 40% is produced by the unorganized sector (i.e. bakeries). • Biscuit market in India is around 12‚662 crores. • There are around 150 medium to small biscuit factories in India • Indian biscuit industry is the 3rd largest industry‚ behind U.S.A and China. PERCENTAGE OF MARKET SHARE BRAND WISE • Parle- 40% • Britannia- 38%
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ITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning
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TASTE THE CHANGE YOUNG INDUSTRIES PRESENT’S-CALORIE FREE BISCUIT By Ratnesh Kumar Dubey Md. Afsar Shadab Vikash Kumar Sriprashanta Bhat 2010 Tables of Contents 1. Executive summary……………………………………………………………………………………….…..03 2. General company description 2.1 The team…………………………………………………………………………….………………..….04 2.2 Mission statement…………………………………………………………………..……………………04 2.3 Company goal and Objective………………………………………………………………………..…..04 3. Product profile 3.1 Description………………………………………………………………………………………………05
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ASIAN FOODS LTD. MARKETING PLAN FAT-FREE BITE BISCUITS Haseeb Ghaffar & Waleed Iqbal 12/23/2010 INTRODUCTION: Marketing Plan: - Marketing plan is the central instrument for directing and coordinating the marketing efforts
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7009IBA - Research Paper (25%‚ 1500 words – excluding references‚ tables and diagrams) Central theme: Module 1 - Opportunity identification and selection Topic area: Australian Retail Grocery Industry Category: Savoury Biscuits The focus of the report is to explore opportunities for new products within the given topic and category areas relating to external mandates discussed in module 1 including but not limited to: quality studies; customer needs; competitive threat/s and
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Monaco‚ Is an ancient country that has a rich and colorful history. It is considered by many to be Europe’s most fascinating country. Monico is a popular resort‚ attracting many tourists to its casinos and sandy beaches. Monaco is the smallest independent country in Europe. It is located on the southeastern part of France‚ and borders the Mediterranean Sea and is surrounded by France. The terain of monaco is very hilly‚ rugged‚ and rocky. To get to the country of monaco is to drive‚ ride a train
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Contents Executive Summary 3 1. Introduction 4 2. Situational Analysis 5 2.1 Environmental Trend and Development Analysis 5 2.2 SWOT of London Biscuit Berhad Promotional Activities 6 3. Current Market Positioning 7 4. Competitive Analysis 8 4.1 The Competitors 8 4.2 Competitors’ Strengths and Weaknesses 9 4.3 Competitive Trends 9 5. Behavioral Sequence Model 10 5.1 Target Audience 11 5.2 Segmentation Approach 12 6. Current Marketing Mix Analysis 13 7. Marketing Objectives
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Parle Products Ltd. manufactures‚ markets‚ and sells biscuits and confectioneries. It offers glucose‚ milk‚ sweet and salted cream‚ wafer crème‚ cumin seed‚ and cheese biscuits; toffees and hard-boiled candies in chocolate‚ mint‚ cola‚ and tropical fruit flavors; and snacks‚ including chips and wafers. The company sells its products to customers in India‚ the Middle East‚ Africa‚ South East Asia‚ the United States‚ the United Kingdom‚ Canada‚ Australia‚ New Zealand‚ and internationally. Parle Products
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[pic] EAT HEALTHY THINK BETTER Britannia -the ’biscuit’ leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels‚ the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of
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