LOUIS VUITTON MOËT HENNESSY: EXPANDING BRAND DOMINANCE IN ASIA Bibliography: Pan‚ Yingang Asia Case Research Centre (University of Hong Kong) October 14th‚ 2004 Louis Vuitton Moët Hennessy Group‚ the world leader on the market of luxury products‚ was created in 1987 and resulted from the merger of Louis Vuitton (an upscale luggage company) and Moët Hennessy (pppsdcnmzxan upscale producer of champagne and cognac). Since its creation‚ LVMH has made changes to its structure and in 1997 LVMH started
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fashionable firm’s full name is officially Mo Hennessy-Louis Vuitton) is active in all the essentials. The LVMH Group is organized in five main branches: wines and spirits‚ fashion and leather goods‚ perfumes and cosmetics‚ watches and jewelry‚ and selective retailing. Wines and Spirits: The LVMH Group’s Wines and Spirits activities regroup prestigious brands such as Moët & Chandon‚ Krug‚ Veuve Clicquot Ponsardin or Dom Pérignon for champagne‚ Hennessy for cognac‚ Glenmorangie for single-malt whisky
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Introduction of Company LV is a French fashion house founded in 1854 and it’s owned by its parent group which is LVMH Moët Hennessy . Louis Vuitton is one of the world’s leading international fashion houses. LV Company sells their products through their actual stores and through the e-commerce section of its website as well. Louis Vuitton mission is to represent the most qualities of Western: “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity
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81 avenue de la République 75543 PARIS Cedex 11 Tél: 01 49 23 57 24 Fax : 01 49 23 57 41 E-mail : ccmp@ccip.fr Internet : www.ccmp.fr LOUIS VUITTON : New product introductions vs. product availability P0304(GB) Par Valérie MOATTI - Pierre DUSSAUGE HEC - ESCP EAP Intégration CCMP : 2007 Licence d’utilisation accordée à : Grenoble Ecole de Management Pour ce produit‚ l’établissement acquéreur est autorisé à : • Diffuser le produit à l’ensemble du corps professoral de l’établissement dans le but
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Sephora is the leading retail beauty chain in Europe and the United States. Founded in Paris‚ France in 1969‚ Sephora was acquired by Moet Hennessy Louis Vuitton (LVMH) in 1997. It has expanded to the United States‚ China‚ Italy‚ Czech Republic‚ Poland‚ Greece‚ Spain and Canada with its North American operates based in San Francisco‚ CA. Sephora operates approximately 515 stores in 14 countries worldwide and continues to expand. The products range from make-up‚ skincare‚ fragrance‚ bath & body
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Jacobs international company‚ LP is a design company launched by Jacobs Duffy Designs Inc in 1993 -Following the next year‚ in 1994‚ Jacobs provide his first collection for menswear -Marc Jacobs later on became part of Louis Vuitton Moet Hennessy -Popularity have reached in 80 countries -In 2011‚ the income of Marc Jacobs brand was $350 millions USD Positioning of Marc Jacobs -They were more runway wearable only‚ due to the uniqueness‚ expense and use of high class material
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to our business model – product‚ distribution‚ communication and price. Our job is to do such a fantastic job on the first three that people forget all about the fourth.” (Bernard Arnault‚ CEO of Moët Hennessy-Louis Vuitton. Taken from Anonymous‚ 2009) Merging into its current form in 1987‚ Moët Hennessy-Louis Vuitton (henceforth referred to as LVMH)‚ serves as one of the largest luxury goods providers in the world‚ trading in over 65 countries and employing over 30‚000 individuals. With the concept
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with dynamic‚ contemporary yet classic designs‚ we are the leaders in diamond jeweler’s innovation in both artistry and craftsmanship. De Beers Diamond Jewelers’ was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton‚ the world’s leading luxury goods company‚ and De Beers SA‚ the world’s premier diamond mining and marketing company. 2.0 COMPANY BACKGROUND & TYPE OF BUSINESS Cecil Rhodes‚ the founder of De Beers‚ got his start by renting water
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exclusively using high-quality materials for maximum durability‚ the family-owned business has consistently increased its luxury over the years. More than a century later‚ Louis Vuitton acquired Hennessy‚ the market leader in the high-end spirits segments‚ which had previously merged with champagne manufacturer Moët et Chandon in 1971 in order to form a conglomerate able to compete in various markets. Lead by investor Bernard Arnault‚ the newly-founded LVMH group with its 70 “houses” would become the only
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ASEAN Hard Luxury Goods Market Share‚ Global Trends‚ Analysis‚ Research‚ Report‚ Opportunities‚ Segmentation and Forecast‚ 2014 Future Market Insights www.futuremarketinsights.com sales@futuremarketinsights.com Report Description Report Description Luxury goods comprises of products such as accessories‚ footwear‚ apparel‚ watches and others which are quite expensive and target those consumers who belongs to premium class. The market for luxury goods consist of three types of end consumers‚ which
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