Case 14: Louis Vuitton in Japan American Military University Abstract Established in France in 1854‚ Louis Vuitton‚ known as the oldest supplier of French luxury fashion goods‚ became known for its exquisite leather bags and trunks. Louis Vuitton opened its first overseas location in 1885 located in London‚ England. In 1888‚ Louis Vuitton developed the Canvas Damier Pattern which provided brand recognition and a symbol of product excellence. In 1977‚ Louis Vuitton expanded into the Japanese
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market for luxury brands (Pan). Although these countries offer significant promise‚ access will come at the cost of fierce competition‚ potential of counterfeiting and international trade barriers. Bernard Arnault‚ the head of the Louis Vuitton Moet Hennessy brands‚ recognizes that penetration‚ growth and development in these emerging markets are a critical part of the brand’s long-term global strategy. LVMH is the parent company of around 50 sub-companies that run autonomously and implements the
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expansion in Asia...........................................22 2 Introduction LVMH‚ the world leader on the market of luxury products Group was created in 1987 and results from the merger of Louis Vuitton (an upscale luggage company) and Moët Hennessy ( producer of champagne and cognac). Since its creation LVMH has made changes to its structure and in 1997 LVMH started creating business branches around the different métiers of the Group by combining apparently disparate businesses and synergies
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Luxury industry in France Luxury is artificial definition and cannot be easily transferred into real life. It is a notion of anything that is useless and superfluous in real life. However‚ it can be often associated with beauty (art‚ entertainment‚ design‚ décor or trend) and remains one of the driving forces behind society’s spending. It is true that luxury speaks and renown’s itself by big spending and indeed‚ outlandish expenditure is often associated with it. The world luxury market is worth
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MariaJose Rodriguez Case 11-2: LVMH Pages 358-359 11-16. LVMH Moet Hennessy is the worlds’ largest marketer of luxury products and brands. It has assembled a diverse empire of more than 60 brands sales of which totaled $28 billion in 2010. If there is one communication space that luxury goods brands have not yet aggressively pursued‚ it is television advertising. Because of this‚ there are possible risks of Louis Vuitton’s first-ever television advertising campaign. First TV marketing can be seen
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Poor little rich brands 1. Main ideas: -island for rich people which buy brands because this is what their local local stores sale only designer shops -new idea: big groups (LVMH=Louis Vuitton&Moet Hennessy) buy license from small rich groups to sell their products -big companies have the power and money to market products -little companies can`t afford it control whole value chain 2. Title of the case study: -small rich companies can`t afford it to advertise their products any more -designers
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LVMH Passionate about creativity ANNUAL REPORT 2010 CONTENTS 02 CHAIRMAN’S MESSAGE 06 FINANCIAL HIGHLIGHTS 08 INTERVIEW WITH ANTONIO BELLONI : THE AUTHENTICITY OF OUR BRANDS LINKING HERITAGE AND MODERNITY 10 CORPORATE GOVERNANCE 12 THE LVMH SHARE 14 REVIEW OF OPERATIONS 16 24 32 40 46 Wines & Spirits FASHION & LEATHER GOODS Perfumes & Cosmetics Watches & Jewelry SELECTIVE RETAILING 52 SUSTAINABLE DEVELOPMENT 54 Exchanging‚ sharing‚ moving forward 55 Human Resources LVMH
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Fashion Industry China: CSR Case Subject Submission Date Class Team Members CSR cross-analyses on fashion Industry Tuesday 15‚ 2012 MBA Pudong – Corporate Social Responsibility Christiane Pagsisihan Damien Dandelot Jose Antonio Mallen Tendai Chitapi Vera Boisa Harbhajan Khalsa Executive Summary The research paper trough four main Corporate Social Responsibilities (CSR) issues (Children Labor‚ Working condition‚ Environmental impact and Environmental Sustainability) indicates several glaring
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in 1969. That one store later expanded to about 750 stores and 21 different countries. In 1996 Sephora’s’ perfume outlet was opened in Paris. That outlet is the biggest perfume outlet in the world. In 1997 Sephora was acquired by Louis Vuitton Moet Hennessy (LVMH) a well-established conglomerate based in Paris. Sephora is the retailer company with more than 200 high-end brands and 13000 premier products in the cosmetics‚ makeup‚ skincare‚ hair products. It is a member of LVMH group that surrounds
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San Francisco originally names “Face Place.” In 1990 they renames to Benefit Cosmetics‚ opening in Henri Bendels department store in New York City; jumping over seas seven years later to Harrods. Before this they were a small brand‚ yet in 1999 Moet Hennessy and Louis Vuitton “LVMH” bought the once modest makeup shop (Cosmetics‚ 2016). Benefit as well as LVMH earned an over all highest score of 7 on Good Guide on their
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