decisions involved in developing an advertising program Role of public relations in the promotion mix Role of company’s salespeople in creating value Personal selling and sales promotion SBMT 5030 – Marketing Management & Strategy JC Salvacruz 2 Promotion in the Marketing Mix Target Market Product Place Personal Selling Promotion Mass Selling Advertising SBMT 5030 – Marketing Management & Strategy JC Salvacruz Price Sales Promotion Publicity 3
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question. 1. At every point on the AD curve a. aggregate expenditure is equal to output. b. the demand for money is equal to the supply of money. c. the change in aggregate inventories is equal to zero. d. all of the above. e. none of the above. 2. A rise in the price level causes a a. rightward shift of the AD curve. b. leftward shift of the AD curve. c. movement rightward along the AD curve. d. movement leftward along the AD curve. e. leftward shift of the AD curve‚ as well as a movement
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1. The researchers analyzed the data they collected as though it were at what level of measurement? * a.Nominal * b.Ordinal * c.Interval/ratio * d.Experimental 2. The mean in is 97.12 3. When looking at the information provided the baseline mean was 14.00 and the posttest mean was 13.36. This means that the subjects in the experimental group scored lower on the depression posttest‚ concluding that they were less depressed after the completing the empowerment
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the following: 1. Amount of sales needed to achieve a specified target profit 2. Number of units that needs to be sold to achieve a specified target profit 3. Margin of Safety in Pesos 4. Margin of Safety in Units C. Assume Unit Selling Price of Php 300‚ Unit Variable Cost of Php 120‚ Total Fixed Costs of Php 1.08 million and sales volume of 10‚000 widgets. Solve the following: 1. Unit contribution margin 2. Contribution Margin Ratio 3. Breakeven point in units 4. Breakeven point in Pesos
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Downtown Phoenix Campus Department of Exercise & Wellness Fall 2013 EXW 300 Foundations of Health Promotion and Wellness (Hybrid Course) Instructor: Laurie Black‚ PhD‚ CSCS Email: laurie.e.black@asu.edu Office Hours: By Appt Only Course Times and Locations Hybrid Course: Online Weekly In-Person: Fridays (See Specific Dates) 1:30-2:45p Course Description The course is designed for students who will work in the fields related to Health Promotion or Exercise and Wellness in clinical‚ governmental
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Action: Conduct Consistent Aiming Exercises Condition: Given 15 Highly Motivated‚ M16-Series Rifle‚ M15A1 sighting device‚ target box‚ pencil and paper‚ and target-box paddle; and wearing the ACU w/ soft cap. Standard: Each Soldier will acquire a sight picture five consecutive times without error. Each Soldier will dry fire two five-round shot-groups such that 8 of the 10 shots fit within a 2-centimeter circle. Risk Assessment: Safety Concerns: Environmental considerations All information
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Critical Thinking questions are worth 10 points. Use the rubric to guide you. Module Six: Text Questions Review Questions 1. What is a family? What is family composition? A family is a bunch of people that are either related‚ live together‚ or affectionate towards each other. Family composition is about the people in the family‚ having to do with their ages‚ number of people‚ and relationships towards each other. 2. What is cultural bias? What is an example of this? Cultural bias is what you have
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queen – there are 4 queens in a deck‚ so the probability would be 4/52 c. A Spade - There are 13 cards of each suit so the probability is 13/52 or ¼. d. A jack of spades - There is only 1 jack of spades in a deck‚ so the probability would be 1/52 2. The employees in the textile industry can be segmented as follows: Employees number Probability Female and union 12‚000 0.12 Female and nonunion 25‚000 0.25 Male and union 21‚000 0.21 Male and nonunion 42‚000 0.42 Total
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décor (Plain and uninteresting)Stimulation of rushed shopping behavior | FREE-FLOW LAYOUT | Incread creativity in decor items to display?sed impulse buyingVisual appealFlexibility | Possible confusionWaste of floor spaceDifficulty in cleaning | 2. What psychological effects of a pharmacy layout may influence customer-buying behavior? * Value/Fashion image – Presentation of the product influences image customer has regarding that product * Angles and sightlines – Customers view product
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Module 5 Homework 1) When the value of the British pound changes from $1.50 to $1.25‚ then the pound has ________ and the U.S. dollar has ________. A) appreciated; appreciated B) depreciated; appreciated C) appreciated; depreciated D) depreciated; depreciated 2) On January 25‚ 2009‚ one U.S. dollar traded on the foreign exchange market for about 0.75 euros. Therefore‚ one euro would have purchased about ________ U.S. dollars. A) 0.75 B) 1.00 C) 1.33 D) 1.75 3) On January 25‚ 2009
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