Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain level of quality‚ features‚ styling‚ brand
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How many times have you seen a jacket in a magazine ad that you just had to have? We both know that we see many things both in print and on television that we want to buy because we want to look like the model that is wearing the particular jacket being advertised. According to Jib Fowles‚ author of Advertising’s Fifteen Basic Appeals‚ “The desire to exhibit ourselves in such a way as to make others look at us is a primitive‚ insuppressible instinct” (Fowles Pg.8). People are made to believe that
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EXECUTIVE SUMMARY. If we look at the over 100-year history of L’Oreal we see how much that company changed and became the biggest global cosmetic company. They expanded and acquire many other companies in the world especially in USA and France. They faced some challenges on the way to that title. Some of the challenges are: high rivalry in the industry‚ marketing problems with sustaining a consistent brand positioning of the products in some markets‚ and the cultural differences they faced in
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Democracy is a form of government in which all eligible citizens have an equal say in the decisions that affect their lives. Democracy allows eligible citizens to participate equally—either directly or through elected representatives—in the proposal‚ development‚ and creation of laws. It encompasses social‚ economic and cultural conditions that enable the free and equal practice of political self-determination Democracy existed in ancient Greek and Roman republics but with little success. It had
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CASE STUDY Recently‚ the website of Ankit Fadia‚ a well-known ethical hacker‚ was hacked by another group that goes by the name Team Grey Hat (TGH). The “hactivist” group entered Ankit Fadia’s official site and exposed his credentials‚ including sensitive data‚ student details‚ database credentials (like name‚ user name & password). In a blog message‚ TGH also rubbished Fadia as a hacker and his courses According to data from Indian Computer Emergency Response Team (Cert-In)‚ in November last
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The Constitution of India is supreme law of India. It lays down the framework defining fundamental political principles‚ establishes the structure‚ procedures‚ powers‚ and duties of government institutions‚ and sets out fundamental rights‚ directive principles‚ and the duties of citizens. It is the longest[1] written constitution of any sovereign country in the world‚ containing 444[Note 1] articles in 22 parts‚ 12 schedules and 118 amendments. Besides the Hindi version‚ there is an official English
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Does Beauty Have a Cost? the Ecological Footprint of the Cosmetics Industry Does Beauty Have a Cost? The Ecological Footprint of the Cosmetics Industry Alexandra Noelle Penny Brown University 2008 Environmental Studies Senior Thesis May 8‚ 2008 1 Acknowledgements To Caroline Karp‚ my thesis advisor and primary reader‚ for her boundless suggestions‚ ideas‚ encouragement‚ and support as I attempted to creatively apply a structured environmental
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Case study Doordarshan Group No: 9 Members: Sophy S Babu (54) Soumitri (55) Subramanian Suraj (56) Sujay Dutta (57) Suman Gunjan Churchung (58) Suneetha F Maschrenhans (59) Suraj karkidholi (60) College: National
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No. Books Authors 01 My experiments with Truth Mahatma M.K.Gandhi 02 Far from the Madding Crowd Thomas Hardy 03 Geetanjali Rabindra Nath Tagore 04 One Day in the Life of Ivan Denisovitch Alexander Solzhenitsyn 05 The Merchant of venice William shakespeare 06 The Moon and Six pense Somerset Maughan 07 Pilgrim’s Progress from this world to that which is to come John Bunyan 08 A Tale of Two Cities Charles Dickens 09 Utopia Sir Thomas Moor 10 Origin of species charles Darwin
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Rabbits immobilized in wooden stocks with ulcers in their eyes‚ baby seals being clubbed over the head‚ and the infamous shock treatment. Surely you have all witnessed footage of one or all of the aforementioned practices and were appalled by the cruelty. Appalled yes‚ willing to stand up and voice your thoughts... not often. There is one significant reason for this unwillingness by most to stand up for the rights of our fellow inhabitants of this planet‚ personal convenience. We are systematically
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